These tips are in no particular order. Some might be more important to you than others. You have to pick the ones that you need to hear most now. And think about the others.
Every month I challenge myself to do something every day. In May it was to post one business tip that I learned along the way or that someone told me on social media every day. Now I wrote them down for you on my blog. Here they are:
Find an accountability partner – find someone who can help you stick to your goals and hold you accountable.
Connect with other like minded people - networking events are a great place to do this. We are all connecting online now and when we run a business there is so much work to do that we think we have no time to go to networking events. It might also be difficult to go out to events where we don't know anybody. However there’s nothing as useful as personal connections and actually networking in person.
Have an email list – even though you might think there is nothing you can write about to your clients or that nobody likes to receive emails, it’s a way to connect to your customers. To show them who you are and what you can do for them. Be creative, there is always some value you can give to your email list subscribers.
Have social media accounts AND a website. Your social media accounts should drive visitors to your website. They are the marketing tools and your website is the online office.
Don't spread yourself thin - Social Media platforms can be overwhelming. Find out where you customers spends their time and use that same social media channel for your business. Do one platform really well.
Write your vision statement – this will help you to have clarity on your business path. Where do you want to be in 5 years? In 10 years? What do you want your customers say about you?
Write your mission statement – knowing the Who, How, What and Where keeps you focused on your business path.
Be open to receive feedback! We can always learn. And we can give feedback, we can keep helping and supporting and it will come back to us.
Selling is easy if you are super confident in your product or service. If you love what you sell (&use it yourself), everyone will feel it.
Surround yourself with like minded people. People who get you, people who will push you and lift you up. People who will make you work harder.
Don't do everything – delegate and automate. Don’t be afraid to ask for help and seek support.
Know your WHY - why do you get out of bed every morning to work for your business? - and everything will be easier, especially during hard times. The why is what keeps you going.
Create a brand for yourself - your personal brand - to support your business and to stand out from the crowd.
Concentrate on ONE thing at the time - one task. Do it right and then the next one.
Don't think too much, just do it. There is no such thing as perfection.
Always have contracts and/or agreements in place.
Don't spend your time on things you don't really need to do even if they are easier. Concentrate on the things that are really necessary and that move you forward.
Always speak the truth. If you don’t it will come back to you in some way or another.
Build a company where you work with each other as a team. Value each other and be supportive of each other, this will grow your business.
Your business is not for you, you are building it for your ideal customer - you’re there to solve your customers problems, to improve their lives.
Remember to treat your customer as the king or queen.
Make sure to have amazing customer service. People always come back to businesses with great customer experience.
Collaborate with other business owners. Together you can reach more people, share more expertise, share costs and you can lift each other up.
Be persistent – if something doesn't work, try again in a different way. Don't accept no for an answer.
Be consistent – show up everyday, be the one who keeps going even if everyone has given up.
Be very specific with your goals - Setting well defined goals will keep you on track and growing. If you don’t know the difference between a goal and a dream then check out my blog post “The Difference Between a Dream and a Goal”
Find your best niche and stick with it - Don’t try and do everything for your clients. Especially when starting out, we want to please all our customers. Stick with what you love and know best.
Interview your ideal customer about their problems, their desires, their shopping behavior, their wishes, ideas and find out everything that will help you tailor your business to their needs.
Write down your onliness statement – why are you the only business who does what you do specifically. Why are you unique?
Write down your elevator pitch – this is a short sentence or two that tells people, in a few seconds, what you do and catches their attention so that want to ask more questions. Again this also comes back to personal branding.
Avoid distractions at all costs - starting and growing a business is hard work. You will have to make the effort to avoid distractions and get things done. Don’t try and start more than one business idea at a time. Turn off social media and distractions when you work. 100% focus now will save you time, make you more efficient and allow you to enjoy the time that you put aside with family and friends so much more.
Join the community
This is me writing blog posts every week
If you enjoyed what you read just now and would like to get more tips and tricks about branding, website design, business and Squarespace straight to your inbox - sign up for my weekly Newsletter and I promise you will find help and support!
Nobody needs to be alone when starting and running a small business!