Branding

How to confidently brand yourself

How to confidently brand yourself

The other day I was asked to speak at an event all about confidence and my topic was, how can we confidently brand ourselves. In this blog post I wrote down some parts of my speech – as an inspiration and to learn about confidence and personal branding.

We can all be confident! We have all been born confident! When I look at my youngest daughter I see this confidence in her, she owns the world. And we have all had it. There just came a time, earlier or later when this was taken away from us – more or less. But we all have it in us to learn to be confident again!

What is personal branding?

What is personal branding?

When we think about a brand we mostly think about a logo and a website may be. We are thinking of big companies who are well established and well known brands. However EVERY business, whatever its size is a brand and should be branded well.
Read here what branding is and why it is so important.

 

In addition the word personal branding is also used more and more these days and often people don't really understand what that actually means and that personal branding is not constrained to celebrities.

In this blog post I want to write about what personal branding is, why it is so important and how you can implement it for yourself immediately.

When an why you should use your own name for your business

When an why you should use your own name for your business

Many people consider using their own name for their business but don’t know whether it is the right decision or not. Others don’t even consider using their own name but it would actually be a great name for their business model.

In this post I am writing about when you should use own own name for your business, why using your own name can be great for your business as well as what the advantages and disadvantages are

How to choose your brand colors

How to choose your brand colors

I have recently written a blog post about the power of using one bold color for your brand consistently. I used the example of Tiffany among others.

Recently I got the question on how to choose this one color? And what to do when the color you want to use is already used by a brand that is much bigger than you are?

So in this blog post I want to write about how I choose colors for a brand and if you want to use only one or two main colors, how to make sure you are choose the right one.

How to differentiate your brand

How to differentiate your brand

There are many ways to be different from other brands. Of course there is always your

product or service that is different, your story behind it is different, your brand and your logo will look different, your images will be different.

However how do you really differentiate your brand from all the others out there? Now with the world having become so small and brands being accessable basically from everywhere it might seem so difficult to stand out from the crowd. There are so many brands on social media and the internet and it might seem overwhelming. It seems like there is always someone else who is doing what you are doing and who is similar. However I am telling you there is room for you and you are different. Not only because of yourself as a person and your unique story (link) but I think there is one huge way to differentiate your brand from everybody else. And that is being CONSISTENT!


Owning one color for your business

Owning one color for your business

In recent weeks I talked about why it is important to show the heart of a company: the owner! Who it actually is that started the business as well as the why and the how. By telling the unique story of the founder of the business you will set your business apart just because nobody else has the same story. And by knowing the person behind a business, customers are more likely to connect on a personal level and they will remember your business over others! This is also part of branding!

However there is another very important aspect of branding and I often feel that people forget about it or shy away from it. And that is: choosing ONE brand color!

How to grow your Instagram following and engagement

How to grow your Instagram following and engagement

In this post you will find out why you need to show you and your face on social media as well as for your brand and how to get out of your comfort zone and get started.

This blog post is a little more personal than usual and contains a lot of open thoughts where I am still trying to find answers to. Please let me know if you can relate and any comments or tips you might have!

What is a Mission statement and why it is so important?

What is a Mission statement and why it is so important?

Having a mission statement is essential for every business. It helps us to stay on track and focus on the most important. However I know that many of my clients and others I have talked to have trouble defining their mission statement. It sounds so simple as it usually is just one sentence but once they start to think about it, it becomes more complicated. How can we put everything we do into just one sentence?

Well, you don't have to put EVERYTHING into one sentence. However you really have to sit down and define your values and goals and objectives and what the main purpose of your company actually is. Once you have done that it will seem more obvious what your actual mission is. And then you can easily put it into one (or two) sentence(s).

Color palette examples

Color palette examples

Recently I wrote a blog post about the meaning of colors. How colors subconsciously influence our emotions, feelings and ultimately our decision making.

Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.

I also learned that many people have difficulty creating a cohesive color palettes for their brands and businesses. Either they match colors that really don’t go together and think it is great or they know it is not good but can’t find a good replacement color.

Why you need a website and not just a business Facebook page

Why you need a website and not just a business Facebook page

Today I want to write a topic I have become very passionate about: Why you need a website and not just a business Facebook page and/or an Instagram account.

 First I want to say I really really like Facebook (and Instagram) - personally and as a business! Having lived abroad for a long time and having moved countries I love Facebook to keep in touch with friends all over the world. And don’t we all love to be reminded of our friends birthdays? Or getting messages on our own birthdays? I think Facebook is a fantastic social network and I just want to make that clear before I go into details why a business Facebook page is not enough and you need a website for your business as well.

My brand and website design process for Marcella Moohan

My brand and website design process for Marcella Moohan

Marcella Moohan, a business writer, editor and copywriter who now lives in Spain, approached me a few months ago about a logo as well as a website for her business. At that time she was still living in Dubai and we met up in person and clicked immediately. We have now also partnered up so that I work with her whenever I need a copywriter for my clients websites and she has done most of the copy on my own website as well.  

 She wanted the logo as well as the website to be quite minimal and professional and she wanted to use a serif font as that matches the writer style but was open about anything else. Her personal favorite color was green so I kept that in mind as well. For the website she again wanted it to be minimal and had some ideas ideas about scrolling in mind.

As with all my projects I started off with a research phase to find out more about her industry as well as her style.

Understanding the meaning of colors

Understanding the meaning of colors

Color subconsciously influences our emotions, feelings and ultimately our decisions immensely. And as you probably know it is a vital part of branding and any kind of marketing.

If you get the colors for your brand right, they will influence your customers and their feel towards your brand and ultimately their buying decisions in a positive way.

On the flip side if you get them wrong and use a wrong colors for your communication it can also influence your customers negatively.

Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.

So today I want to give you a quick introduction into the psychology of colors and then specifically define the feelings, emotions and usages of the main basic colors.

Why you need professional photographs for your website

Why you need professional photographs for your website

Website visitors don’t want to read a lot, they scan the home page above the fold and decide whether they will find the information they are looking for or not.

There are many aspects that play a role in these first few seconds. One of them is whether they like a site visually. And even if you think you are not a visual person you will unconsciously decide whether you like the look of the website or not.

90% of information transmitted to your brain is visual! (source: http://visualteachingalliance.com/)

Using professional photographs is a great way to bring a message across without using much text.

How to find the right name for your small business

How to find the right name for your small business

From my own experience and also from working with other people, finding the right name for a small business can go two directions. Either you have known the right name for a long time and there is no doubt about it OR you can’t decide on a name and think about it for a long time, you read about it, get feedback and find it a super hard task which might even delay you in starting your small business. 

Finding the right name is very important! No pressure ;-) The name of your small business will go with you a long way, it sets the tone and direction for your brand. It gives a first impression to customers and your customers will see, type and click on all the time. And don’t forget you will need to say it over and over again and often it’s the first thing you say to a customer! Plus the name also differentiates you from your competitors. 
And although I would not say you should get too hung up on finding the right name, it is one of the first very important steps you have to take when starting a business. 

Therefore I have written down a checklist of how to find the right name for your small business.

8 Graphic Design Principles

8 Graphic Design Principles

Some people might think design is just about personal taste and liking and disliking but actually there is more behind it. First of all you don’t design for yourself but for the people who are targeted with your design. And then there are certain rules that should be followed in graphic design to make a design look attractive. And if these rules are not followed it should be done intentionally at least :-)

Having written about my design essentials which I always follow for logo, brand and website design, I now want to share eight general graphic design principles. Some of them you would probably do automatically when designing but it is always good to be reminded!

The Importance of Branding

The Importance of Branding

A little while ago I was contacted by a fashion marketing student from London who was doing a project on fashion branding. I think she found me through Instagram and send me a message asking if I could answer a few questions for her project. As there was a day when I took a lot of fashion design weekend classes and almost started a degree as a fashion designer besides my day job I found it super interesting to read through the questions and I was very happy to help.

The questionnaire was basically about the importance of branding in the fashion industry and some other things like who my favorite client was so far ;-)). As the answers are actually not only relevant for fashion branding but for general branding as well - and they give a little introduction of how I work and who I am - I thought I would share the questions and answers on the blog today.

I would also love to hear your opinions on the answers. Is there anything you can add?

How to use Canva

How to use Canva

One of the questions I get asked most by previous clients is how they can use their branding and design their own graphics for let’s say social media without having to ask me all the time. Of course you can design nice graphics with powerpoint or keynote but it can be quite complicated sometimes. And today I  want to introduce you to a program called Canva, which is much easier to use!

Canva is a free online graphic design program, it is accessible to anyone and very user-friendly. It has lot’s of free templates and ready to use graphics as well as images. There are also some templates that cost money but they are very cheap. Of course it has some limitations in comparison to for example Adobe Illustrator but for a free tool for basic designs it is amazing.

Is your brand about you?

Is your brand about you?

The other day I listened to a very inspiring blog post by Jenna Kutcher (http://podcast.jennakutcher.com/) about branding and what the difference between a brand and a business is. The podcast was the perfect fit to a blog post I wrote earlier - Is your business about you? - But because of her podcast I went back and thought about personal branding again and I want to add a few things to my previous blog post. One very powerful sentence she used a lot, and that stuck to me was: a brand has a heart!

Let me explain this further to you!

My brand design process for Kate Chad

My brand design process for Kate Chad

A brand is not only about a logo and consistent colors but it also about the way you communicate with your customers and followers. This can be through your website, through a store and also through social media.

So for my recent client, Kate, this was very important because even though she had not started her business yet, she had unconsciously started her branding. She had an account on Instagram where she posted about fashion, accessories and her life on a daily basis. She had build up quite a few followers and through her images and her captions she had already started to build a brand!

When Kate approached me because she wanted to launch her own fashion label and she wanted to hire me to do her branding and eventually her website and shop, I was naturally super excited as I always had a love for fashion design, took numerous fashion design courses when I lived in London and almost started a university degree in fashion design at some point. Anyway, we met shortly afterwards to discuss her plans in more detail and Kate also showed me her moodboards for her designs. I was totally intrigued and so happy she chose me to do her branding. I loved her concept of layers and simple designs with interesting and different fabrics and patterns.

This initial meeting was before the long summer holidays in Dubai and Kate hired me to start straight after we both came to Dubai in September. We parted from this meeting with a lot of ideas and a lot of food for thought for Kate. However the most important part she had to decide upon was the name for her new brand!

My 7 Design Essentials for logo, brand and website design

My 7 Design Essentials for logo, brand and website design

Have you ever seen or designed a logo that somehow seemed off? Or have you seen a presentation or a flyer that just wasn’t talking to you but it was not the content?  

Well most likely there was something missing or not quite right from these seven design essentials that I always follow.

Whenever I design a brand or any branded material, especially when I am not quite happy but don’t know why, I always sit back and check my design against these seven design essentials and whether or not I have followed them.

And when you design your own logo or you have a brand guidelines and design your own branded marketing material you should also follow the same routine and check your design going through this list of seven design essentials.