8 simple ways to improve your homepage

Today I want to share with you eight tips on how to improve your homepage and make it more user friendly.

Visitors decide within seconds if they want to stay on a website or not, they scan the content and images and decide whether this website will be able to help them find the answer to their problem or question or not.

Most of the time a visitor lands on your homepage first. So make the most of it! Use your homepage to make your visitors curious about you within three seconds.

You might have a website already and don’t have the time or money to hire a designer and redesign your website completely. And often this is actually not needed. With just a few simple steps you can improve your homepage dramatically already and make visitors stick around and fall in love with you.


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8 simple ways to improve your homepage | MNFL Design

Understanding your audience

First of all you need to know your ideal audience. You need to find out who is actually visiting your current website or if you are just starting out you need to define who you want attract and how you will do that.

You can do this by:

  • Analyze your google analytics data

  • Ask your existing customers questions, directly or through questionnaires

  • Find at least 5 people that would be your ideal customer and ask them in person or on the phone about their problems and needs

By really knowing and understanding your ideal audience you will be able to address them in a way they will feel understood. This is done by using the right words, the right images, the right look and feel of a homepage and the right navigation menu.


Free homepage design checklist | MNFL Design

FREE homepage design checklist

Subscribe below and get your FREE homepage design checklist
to make sure you cover all important aspects of creating great user
experience on your homepage. 


8 ways to improve your homepage 

1. Less is more

This is one essential principle in design in general and it also applies to home pages and websites. By decluttering your homepage you will focus on the essentials and the main message you are giving to your customers. You don’t want to distract them by lots of links and messages in the sidebar and ads etc. By keeping the homepage clean and using it’s space you can make the viewer focus on one thing, the message that you choose as the most important for your visitor.

2. One message on your hompage

This goes hand in hand with the first point. And I can only recommend that you choose one message that you focus on for your homepage.

Like that you won't overwhelm your visitors and make them choose what they are interested in. As you should have found out who your customer is and you know them really well and know what they are looking for and what their problems are, you need to address this on the first page they are visiting! Like this you will create interest and make visitors want to stay and find out more.

3.Clear navigation menu

Your navigation menu is probably the second things most visitors look at. Therefore keep it simple to understand, so that your visitors will understand without thinking much what they can expect on each page. For example, keep contact as contact and don't look for fancy words to use instead. They might not be understood by everyone.
Only use a few pages that you highlight in your main menu. I would say 4-5 maximum. The easier it is to grasp in a second and understand the better

4. Know the goal of your website

Why do you have a website? What is the goal of your website? Is it for customers to buy something? Or to contact you? Or to sign up to your email list?
Once you have identified that one main goal, you can address it and use it at the top of your homepage, above the so called fold (the part of the the screen the customer looks at first).
So if you are a physiotherapist and your clients come to your homepage because they have back pain, you need to address this problem right at the top of your page. Then tell them what to do against the back pain.
Or if you want people to sign up to your email list say it, for example with a sign up for on a big image at the top of your homepage.
If you want people to go to your shop, tell them to click the button for the shop. If you want them to contact you, tell them. These are good examples of how you can do this.
Also Google is a brilliant example. They want you to type in your search word, so that is what they show, nothing else!


5. Clear call to action

A call to action is basically telling your visitors which action step they should take next.
It goes hand in hand with the point above. Your homepage should always tell your visitor what to DO! If you don't tell them, they won't do it and might find your site pretty and interesting but leave without having actually done anything.
So back to my example of back pain. You could have a big button saying “find out how to finally get rid of the pain” and takes takes your visitor to your services page where you have different options he or she can book. And on there you can have big buttons that say “book here”.
It needs to be big and obvious so it can't be missed.

6. Make it obvious what you do, above the fold

Stating very clear at the top of you homepage what this website is about and how you can help your visitor.
I said this before: you have 3 seconds to convince your visitor that he or she has landed on the right website. Therefore the most important information they need to know about needs to be there when they open the website: how you will solve their problem or help them with their needs.
Above the fold means, they don’t need to scroll down before seeing the information.
On the contrary they should be encouraged by the content they see first, to scroll down further and look at the other pages in the menu. And just in case your visitor won't scroll down or look anywhere else, they are being told what to do and how they can buy from you or or contact you.

7. Contact link

Always make sure, your contact information can be found easily. It can be very frustrating when you actually want to reach out to the owner of a website and can’t because you can’t locate their contact details. And this is unfortunately still very common.

8. Use headings and bullet points

Ok, this might be an obvious point but you would wonder how many websites there are with huge chunks of text. Yes, I understand there is a lot to tell and a lot to educate. BUT: keep it simple! Always remember that your visitors don't have a lot of time. They just won't sit and read (or at least most visitors) long essays. They will scan the homepage. They will read headings, bullet points, quotes and look at images. Your headings need to speak on their own. They need to tell the visitor already what content they will find on the website.
And besides headings are also very good for SEO and google.


FREE homepage design checklist

Subscribe below and get your FREE homepage design checklist
to make sure you cover all important aspects of creating great user
experience on your homepage. 


Additional tips

  • Fast loading time

Again as you have a few seconds to convince your visitor to stay on your site but these seconds also count when the site is not up. When it loads too slow, they won't even get to your site to look at it, they will leave before it has loaded.

  •  Responsiveness

Today the percentage of people viewing websites on their mobiles is actually higher than the views from a desktop!
That means there is not question about it and your website needs to be mobile friendly and responsive to every screen size. Usually this comes automatically with every theme or website builder but I just want to make sure you account for it and do your   research. And also every website builder does this in a different way and you need to determine a few things for your website.

  • Use Video

Videos and live webinars etc are very big these days and are also up and coming for websites! People love to see people, who is behind a brand or a little video behind the scenes or a video on how your product can be used. The options here are endless! You have to be creative. And you don't have to do it but I urge you to consider it!
Imagine you have a video on your homepage showing clearly what you do or your product does! That would really help your customer with their decision. And it usually catches attention, even if it's not watched immediately. That is something a little different!

I hope this gave you a good overview of what is important for your homepage and some ideas on how you can improve your homepage!

Let me know if you have any questions!

xx Emilia


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