How to set up Google Analytics on your Squarespace Website

When you have a website you should not just let it sit there but you should really use it to your advantage. In order to do that it is good to analyze what is happening on your site, which pages people visit, how long they stay on your site, which blog posts are very popular, where your visitors are coming from etc.

For example I have started running Facebook ads and although Facebook gives me some really good data it is also very interesting for me to see how the number of visitors coming from Facebook has changed over the past couple of weeks. Like this I can see that my work on Facebook is actually working. I can also find out which of my blog posts are the ones visited most and then I can work with them and use them more in the future. And as I am located in Dubai but work with customers all around the world it is very interesting for me to see how many people from Dubai are actually visiting my site and how many are from other countries.

Squarespace in itself provides a very good analytics section (When you are logged into Squarespace you can find an Analytics section on the left) where you can see how many visitors your website gets, where they are coming from, what your popular content is and they even provide an exact activity log.

However overall it is limited and Google Analytics gives you a much more detailed look behind the scenes. Plus if you want to run AdWords (advertising on Google) it is essential that you have Google Analytics installed on your website. 

It is super easy to set up on Squarespace and will take you only 5 minutes without needing to find and copy any code!

How to set up Google Analytics on your Squarespace Website | MNFL Design

This is what you can find with Google Analytics:

  • How many people visit your website.

  • How many people are returning and new visitors.

  • In which country and city your visitors live.

  • From which device are your visitors coming from.

  • How much time are your visitors spending on your website.

  • What websites send traffic to your website.

  • What marketing tactics drive the most traffic to your website.

  • Which pages on your website are the most popular.

  • What blog content do your visitors like the most.

  • How many visitors have you converted into leads or customers.

  • Where did your converting visitors come from and go on your website.

  • How you can improve your website's speed.

 

So in this post I want to show you how to set up Google Analytics on your Squarespace website. It is actually pretty easy and straightforward.

First you need to sign up for Google Analytics.

In order to do that you go on their website and sign up for free.

https://www.google.com/analytics/analytics/#?modal_active=none

You will need to enter an account name, your website's name, and your URL.

Now that you have an account you need to find your tracking code. You can do this by clicking on the Admin Tab on the bottom left. And then you click on tracking info and tracking code.

how to set up Google Analytics on your Squarespace Website | MNFL Design
How to set up Google Analytics on your Squarespace website | MNFL Design

Your tracking ID starts with UA- and then a long number.

How to set up Google Analytics on your Squarespace Website | MNFL Design

 

Now you can copy and paste your tracking ID into the backend of your website.

Adding Google Analytics to your Squarespace website

Log into your Squarespace account and click on Settings.

Go to Advanced. And click onto External Services.

How to set up Google Analytics on your Squarespace Website | MNFL Design
How to set up Google Analytics on your Squarespace Website | MNFL Design

 

You will find this window and now you just need to copy and paste your Google Tracking ID into the space where it says Google Analytics Account number, click save and you are ready to go.

How to set up Google Analytics on your Squarespace Website | MNFL Design

This is it!

There is no adding of code required :-)

A few things to remember:

  • It might take a day until Google Analytic will display any data.

  • There will be some variations between your Google Analytics data and the Squarespace Analytics data. According to Squarespace these variations could be due to the following:

* Squarespace doesn’t count internal traffic once you’re logged in. Google Analytics does, but you can set up a filter to exclude certain IP addresses. You can find a guide on how to do this here. https://support.google.com/analytics/answer/1034840?hl=en

* Squarespace and Google Analytics have different measures for filtering non-human traffic like crawlers and bots.

* In Squarespace, numbers are always calculated from your full visitor activity, no matter your audience size. In Google Analytics, some numbers may be estimates based on a sample of visitors. Learn more in Google’s documentation.

* Squarespace takes different approaches to late-night browsing sessions that span the midnight boundary, where a visitor starts on your site before midnight and ends the next day. In Squarespace, a single visitor session that straddles the midnight boundary counts as one visit. In Google Analytics, a single visitor session that straddles the midnight boundary is split into two visits.

* In Traffic Sources, Squarespace identifies a referrer based on a visitor’s last click. Google has a similar tracking method with some exceptions. As a result of these differences, Direct traffic numbers in Squarespace Analytics might be greater than what you’ll see in Google Analytics.

For me the variations between Squarespace and Google Analytics have been relatively minor and the overall picture is the same. The biggest difference is the in depth information I can get from Google Analytics to better understand my audience.

Now that you have installed Google Analytics on your Squarespace website, give it a week or so and then go and check and just look around all the features from Google Analytics, it is pretty easy to understand and very interesting. Enjoy!


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