Marcella Moohan, a business writer, editor and copywriter who now lives in Spain, approached me a few months ago about a logo as well as a website for her business. At that time she was still living in Dubai and we met up in person and clicked immediately. We have now also partnered up so that I work with her whenever I need a copywriter for my clients websites and she has done most of the copy on my own website as well.
She wanted the logo as well as the website to be quite minimal and professional and she wanted to use a serif font as that matches the writer style but was open about anything else. Her personal favorite color was green so I kept that in mind as well. For the website she again wanted it to be minimal and had some ideas ideas about scrolling in mind.
As with all my projects I started off with a research phase to find out more about her industry as well as her style.