Squarespace has recently made it even easier for us to prepare our website and each page for SEO. They have added a specific place where we can add a title and a description Google and other search engines will show when displaying one of our page on their search results.
As you might know by now, I love building websites for my clients on Squarespace. And I would - 95% of the time - recommend Squarespace to my clients and also anybody else who wants to build their own website. It is easy to use and update and I love their beautiful and optimized templates. You can read more about why I love Squarespace so much here.
One more reason why I like Squarespace so much is, that they make a lot of things very easy for us, especially for the non techie entrepreneurs among us. Some of the things are very important and you basically just need to double check that everything is done before you launch your website.
Today I have written down a list of things you need to remember before you launch your new website with Squarespace, find my pre-launch checklist for your website, also to download, below!
SEO stands for Search Engine Optimization. It is the process of getting visibility of a website in the unpaid, so called “organic”, “natural” or “free”, search engine result. The higher a website ranks the better is its visibility. And when people search for something they mostly don't even go to the second page of Google's search results anymore. So of course everyone wants to be ranked on the first page of Google.
Organic search result means, everything that comes up when you type in a search word in Google and does not have the little AD sign in front of it.
SEO can not be done quickly and over night by just optimizing your website and you are done. But instead it is a long term process of consistency. However you can set up your site optimized for SEO.
So many people wonder why their websites are not ranked very high in Google or are actually not found at all by Google. And I get so many questions about it. Many customers just assume only because they have a website it will automatically be found by Google and other search engines. However it is not enough to just have a website. It is actually a very complex topic and there are experts who only work on search engine ranking for websites.
When I design a website I get these questions asked very often: “Why can I not find my website on Google?” or “Why does my website not rank high in Google?” When people hire a webdesigner they just assume that the whole topic of SEO is also included in the design process. However webdesign and SEO are actually two different things.
With this blog post I am going to try and explain a little bit how Google works, what SEO is and I will touch the topic of getting good search results.
I am really not an expert at all but I have learnt a lot over the past year and would like to share my learnings with you.