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4 key advantages Squarespace has over Wordpress

4 key advantages Squarespace has over Wordpress

I know a lot of people, including me, who start designing their websites with Wordpress and then make the switch to Squarespace and wish they had done it sooner.

I am the same… When I switched my own site from Wordpress to Squarespace and then started designing all my clients sites on Squarespace I wished I had done it sooner and not contemplated for such a long time. There were so many things that were suddenly easier for me. And especially the handover process of a finished website with my clients was so much easier as they actually understood how to update their website much quicker. Consequently I got a lot less maintenance questions afterwards :-) Although I still sometimes design on Wordpress or work with Wordpress I am reminded every time I do it, why I prefer Squarespace.

So I decided to write down the main reasons why I prefer Squarespace over Wordpress. And why I recommend Squarespace over Wordpress to most of my clients.

How to write copy that converts for your website

How to write copy that converts for your website

Everyone can write. However not everyone can actually write good copy for a website. Writing a letter and writing the copy for a website is not the same. Also just the prospect of having to write a marketing piece for a website or a catalogue can make people’s minds go blank.

Many of my clients ask me if I can write the text for their websites. And everytime I am super sorry to say that I don’t. My first language is not English and many of my native English clients can probably write better than me.

However more importantly I am not a copywriter. (I am not so sure I could write the copy for my clients in German to be honest.)

Copywriting is a skill and a profession and how to write good copy for a website that converts visitors into buyers takes time to learn. I am not saying that you can’t learn it and do it yourself, I just want to be honest that there are big differences out there when I look at websites.