Everyone can write. However not everyone can actually write good copy for a website. Writing a letter and writing the copy for a website is not the same. Also just the prospect of having to write a marketing piece for a website or a catalogue can make people’s minds go blank.
Many of my clients ask me if I can write the text for their websites. And everytime I am super sorry to say that I don’t. My first language is not English and many of my native English clients can probably write better than me.
However more importantly I am not a copywriter. (I am not so sure I could write the copy for my clients in German to be honest.)
Copywriting is a skill and a profession and how to write good copy for a website that converts visitors into buyers takes time to learn. I am not saying that you can’t learn it and do it yourself, I just want to be honest that there are big differences out there when I look at websites.