Two weeks ago I made the decision to change my business name MNFL Design to my personal Name Emilia Ohrtmann. I had been toying with this idea for a long time but I could not decide and commit. I was kind of clinging onto the name MNFL Design because it has such meaning for me and also because I have gained some sort of recognition with it and I also think I was a bit scared of the reasons why I wanted to change it. So two weeks ago I met a business coach and during that meeting I made the final decision and continue what I had already started on my instagram. This business is actually about me and it just makes more sense to just use my name.
Many people consider using their own name for their business but don’t know whether it is the right decision or not. Others don’t even consider using their own name but it would actually be a great name for their business model.
In this post I am writing about when you should use own own name for your business, why using your own name can be great for your business as well as what the advantages and disadvantages are