color palette

Owning one color for your business

Owning one color for your business

In recent weeks I talked about why it is important to show the heart of a company: the owner! Who it actually is that started the business as well as the why and the how. By telling the unique story of the founder of the business you will set your business apart just because nobody else has the same story. And by knowing the person behind a business, customers are more likely to connect on a personal level and they will remember your business over others! This is also part of branding!

However there is another very important aspect of branding and I often feel that people forget about it or shy away from it. And that is: choosing ONE brand color!

Color palette examples

Color palette examples

Recently I wrote a blog post about the meaning of colors. How colors subconsciously influence our emotions, feelings and ultimately our decision making.

Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.

I also learned that many people have difficulty creating a cohesive color palettes for their brands and businesses. Either they match colors that really don’t go together and think it is great or they know it is not good but can’t find a good replacement color.

Understanding the meaning of colors

Understanding the meaning of colors

Color subconsciously influences our emotions, feelings and ultimately our decisions immensely. And as you probably know it is a vital part of branding and any kind of marketing.

If you get the colors for your brand right, they will influence your customers and their feel towards your brand and ultimately their buying decisions in a positive way.

On the flip side if you get them wrong and use a wrong colors for your communication it can also influence your customers negatively.

Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.

So today I want to give you a quick introduction into the psychology of colors and then specifically define the feelings, emotions and usages of the main basic colors.

What to think about before designing a website

What to think about before designing a website

Yay, you have decided that you want to have a website. Whether the website will be for yourself or for you company, it doesn't matter you still need to sit down and think about the look, the design and the content before you can actually start building it or giving it to someone else to build it for you.

So what do you need to think about before designing a website?