colors

How to add a background color to a section of your Squarespace website

How to add a background color to a section of your Squarespace website

Long scrolling websites have been very popular for some time now. However having just a white background and lots of text, mixed up with some images can be a bit boring. It is often nice to split it up with different colors or images in the background.

In this blog post I want to show you how you can create this effect on your Squarespace website. How you can have sections of a page with a different colored background.

How to choose your brand colors

How to choose your brand colors

I have recently written a blog post about the power of using one bold color for your brand consistently. I used the example of Tiffany among others.

Recently I got the question on how to choose this one color? And what to do when the color you want to use is already used by a brand that is much bigger than you are?

So in this blog post I want to write about how I choose colors for a brand and if you want to use only one or two main colors, how to make sure you are choose the right one.

Color palette examples

Color palette examples

Recently I wrote a blog post about the meaning of colors. How colors subconsciously influence our emotions, feelings and ultimately our decision making.

Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.

I also learned that many people have difficulty creating a cohesive color palettes for their brands and businesses. Either they match colors that really don’t go together and think it is great or they know it is not good but can’t find a good replacement color.