Recently I wrote a blog post about the meaning of colors. How colors subconsciously influence our emotions, feelings and ultimately our decision making.
Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.
I also learned that many people have difficulty creating a cohesive color palettes for their brands and businesses. Either they match colors that really don’t go together and think it is great or they know it is not good but can’t find a good replacement color.