graphic design

Color palette examples

Color palette examples

Recently I wrote a blog post about the meaning of colors. How colors subconsciously influence our emotions, feelings and ultimately our decision making.

Subconsciously we probably know which colors are right for our brands but defining them can sometimes be a little difficult. We know when we look at a color if we personally like it or not. But sometimes it is difficult to let go of that personal feeling and decide which color is right for our brand. Or we know a color is not right for our brand but often we can not pin point why.

I also learned that many people have difficulty creating a cohesive color palettes for their brands and businesses. Either they match colors that really don’t go together and think it is great or they know it is not good but can’t find a good replacement color.

Why you need a website and not just a business Facebook page

Why you need a website and not just a business Facebook page

Today I want to write a topic I have become very passionate about: Why you need a website and not just a business Facebook page and/or an Instagram account.

 First I want to say I really really like Facebook (and Instagram) - personally and as a business! Having lived abroad for a long time and having moved countries I love Facebook to keep in touch with friends all over the world. And don’t we all love to be reminded of our friends birthdays? Or getting messages on our own birthdays? I think Facebook is a fantastic social network and I just want to make that clear before I go into details why a business Facebook page is not enough and you need a website for your business as well.

My brand and website design process for Marcella Moohan

My brand and website design process for Marcella Moohan

Marcella Moohan, a business writer, editor and copywriter who now lives in Spain, approached me a few months ago about a logo as well as a website for her business. At that time she was still living in Dubai and we met up in person and clicked immediately. We have now also partnered up so that I work with her whenever I need a copywriter for my clients websites and she has done most of the copy on my own website as well.  

 She wanted the logo as well as the website to be quite minimal and professional and she wanted to use a serif font as that matches the writer style but was open about anything else. Her personal favorite color was green so I kept that in mind as well. For the website she again wanted it to be minimal and had some ideas ideas about scrolling in mind.

As with all my projects I started off with a research phase to find out more about her industry as well as her style.