logo design

My Squarespace website design process for Jodi Davies Photography

My Squarespace website design process for Jodi Davies Photography

When Jodi, a photographer in Dubai, contacted me to design her website and I saw her beautiful photographs I was very excited to be able to help her grow her business.

Jodi had heard about me through a friend and got in contact with me because she was leaving Dubai and her job and wanted to take her side business – family photography – full time once she had returned to England. Therefore she needed a website. We met up to discuss her ideas for the website and Jodi told me in which direction she wanted to take the business. Of course she also showed me her photographs as well as the websites she liked and we immediately clicked and kind of knew we would be working well together.

How to differentiate your brand

How to differentiate your brand

There are many ways to be different from other brands. Of course there is always your

product or service that is different, your story behind it is different, your brand and your logo will look different, your images will be different.

However how do you really differentiate your brand from all the others out there? Now with the world having become so small and brands being accessable basically from everywhere it might seem so difficult to stand out from the crowd. There are so many brands on social media and the internet and it might seem overwhelming. It seems like there is always someone else who is doing what you are doing and who is similar. However I am telling you there is room for you and you are different. Not only because of yourself as a person and your unique story (link) but I think there is one huge way to differentiate your brand from everybody else. And that is being CONSISTENT!


Owning one color for your business

Owning one color for your business

In recent weeks I talked about why it is important to show the heart of a company: the owner! Who it actually is that started the business as well as the why and the how. By telling the unique story of the founder of the business you will set your business apart just because nobody else has the same story. And by knowing the person behind a business, customers are more likely to connect on a personal level and they will remember your business over others! This is also part of branding!

However there is another very important aspect of branding and I often feel that people forget about it or shy away from it. And that is: choosing ONE brand color!

My brand design process for Kate Chad

My brand design process for Kate Chad

A brand is not only about a logo and consistent colors but it also about the way you communicate with your customers and followers. This can be through your website, through a store and also through social media.

So for my recent client, Kate, this was very important because even though she had not started her business yet, she had unconsciously started her branding. She had an account on Instagram where she posted about fashion, accessories and her life on a daily basis. She had build up quite a few followers and through her images and her captions she had already started to build a brand!

When Kate approached me because she wanted to launch her own fashion label and she wanted to hire me to do her branding and eventually her website and shop, I was naturally super excited as I always had a love for fashion design, took numerous fashion design courses when I lived in London and almost started a university degree in fashion design at some point. Anyway, we met shortly afterwards to discuss her plans in more detail and Kate also showed me her moodboards for her designs. I was totally intrigued and so happy she chose me to do her branding. I loved her concept of layers and simple designs with interesting and different fabrics and patterns.

This initial meeting was before the long summer holidays in Dubai and Kate hired me to start straight after we both came to Dubai in September. We parted from this meeting with a lot of ideas and a lot of food for thought for Kate. However the most important part she had to decide upon was the name for her new brand!

My 7 Design Essentials for logo, brand and website design

My 7 Design Essentials for logo, brand and website design

Have you ever seen or designed a logo that somehow seemed off? Or have you seen a presentation or a flyer that just wasn’t talking to you but it was not the content?  

Well most likely there was something missing or not quite right from these seven design essentials that I always follow.

Whenever I design a brand or any branded material, especially when I am not quite happy but don’t know why, I always sit back and check my design against these seven design essentials and whether or not I have followed them.

And when you design your own logo or you have a brand guidelines and design your own branded marketing material you should also follow the same routine and check your design going through this list of seven design essentials.