Is your business about you?
Well, the first answer that should come right into your mind is: no! It is about my customers! And serving my ideal customer or client. And yes you are totally right, of course your business is about your customer. And I keep saying that when I work with my clients for branding and web design. You want to attract your ideal customer with your brand and your website. But let me tell you a quick story:
During our summer holiday we always go to the same island and there we have friends who always took us to the same restaurant, we used to go there sometimes several times during our stay, until this year! Something has changed... and it was not the food. The food, the ambience, the location, the prices, it was all still the same and to be honest it was or is not better or worse than other places that are close by. BUT the head waitress has changed locations! And she was great - she was super friendly, knew everybody by name, she was super funny and always went the extra mile, even during stressful times. Every guest felt welcomed and had a good time, mainly because of her. She was the sole of this restaurant and why so many people returned over and over again. So this restaurant has lost it's sole and with her probably a lot of loyal customers.
SO GOING BACK TO MY INITIAL QUESTION. IS YOUR BUSINESS ABOUT YOU?