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What to think about before designing a website

What to think about before designing a website

Yay, you have decided that you want to have a website. Whether the website will be for yourself or for you company, it doesn't matter you still need to sit down and think about the look, the design and the content before you can actually start building it or giving it to someone else to build it for you.

So what do you need to think about before designing a website?