I love to help new entrepreneurs start their business venture with branding and webdesign as well as overall brainstorming. Starting with just an idea and a blank sheet of paper which quickly fills up when you think and talk more about the business is such an exciting step in every entrepreneurial life I think. And I love and feel honored that I can be part of this step for a few fellow entrepreneurs.
That was the same with Annika from VAP Consulting as she came to me and told me she had a new business idea for which she already had a name and a logo and she had also started a website but it lacked the professional look. So she was looking for some help with her website and some marketing material.
The business idea was great and I immediately felt excited about it as it was such a good time to start this side of her business. The UAE had decided to implement VAT (value added tax) as of January 2018. So Annika, being an accountant, took the chance and decided to start her own company to help other entrepreneurs with VAT, accounting and other financial services. And I thought the name was even better: VAP Consulting. It relates to her initials but obviously also makes your brain think about VAT.
We sat together and I started asking her a lot of questions about the services she wanted to offer, her competition, her goals and of course her target customer. I told her that we need to create a brand with her existing logo and then design her website. However while talking about her business idea, she told me her target audience would be female entrepreneurs. And we decided that the logo she already had was not targeting woman but was actually a very masculine and may be a little too mainstream. She realized she had to go back and really think about her target customer and the image she wanted to achieve with her brand. We tried to change the colors to her existing logo but were not really convinced. Eventually Annika decided she wanted to start from scratch and go through my whole branding and web design process.