A brand is not only about a logo and consistent colors but it also about the way you communicate with your customers and followers. This can be through your website, through a store and also through social media.
So for my recent client, Kate, this was very important because even though she had not started her business yet, she had unconsciously started her branding. She had an account on Instagram where she posted about fashion, accessories and her life on a daily basis. She had build up quite a few followers and through her images and her captions she had already started to build a brand!
When Kate approached me because she wanted to launch her own fashion label and she wanted to hire me to do her branding and eventually her website and shop, I was naturally super excited as I always had a love for fashion design, took numerous fashion design courses when I lived in London and almost started a university degree in fashion design at some point. Anyway, we met shortly afterwards to discuss her plans in more detail and Kate also showed me her moodboards for her designs. I was totally intrigued and so happy she chose me to do her branding. I loved her concept of layers and simple designs with interesting and different fabrics and patterns.
This initial meeting was before the long summer holidays in Dubai and Kate hired me to start straight after we both came to Dubai in September. We parted from this meeting with a lot of ideas and a lot of food for thought for Kate. However the most important part she had to decide upon was the name for her new brand!