Squarespace

How to make your Squarespace website SEO friendly

How to make your Squarespace website SEO friendly

SEO stands for Search Engine Optimization. It is the process of getting visibility of a website in the unpaid, so called “organic”, “natural” or “free”, search engine result. The higher a website ranks the better is its visibility. And when people search for something they mostly don't even go to the second page of Google's search results anymore. So of course everyone wants to be ranked on the first page of Google.

Organic search result means, everything that comes up when you type in a search word in Google and does not have the little AD sign in front of it.
SEO can not be done quickly and over night by just optimizing your website and you are done. But instead it is a long term process of consistency. However you can set up your site optimized for SEO.

9 Features Every Website Needs

9 Features Every Website Needs

Every business should have a website. And actually most businesses know that and either have a website or have the intention of getting one.
But not all businesses realize that there is a big difference between a good website that converts visitors and one that doesn’t help the business.

Not all websites are easy to navigate and optimized properly to convert visitors.

So here are the 9 features every website needs to have,

How to set up a form on Squarespace

How to set up a form on Squarespace

Many website owners don’t want to show their email address on their website but use a contact form. It is a great way of not handing out your email address to anyone but also to ask some specific questions like how the person who emails you has heard about your business.

Also when you have a website you most likely want to stay in touch with your users and customers or potential customers. You want to keep them updated about new products or services, sales, special offers, changes, etc. Therefore most businesses are collecting their customers email addresses in one form or the other. There are so many different ways of doing that. But one option is to have a sign up option for a newsletter on your website or your can give away some free content on your website or blog in return for an email address.

Squarespace gives an easy option of setting up a newsletter sign up form, a contact form or any other type of form. And in this post I want to show you how and give you some extra tips.

How to set up Google Analytics on your Squarespace Website

How to set up Google Analytics on your Squarespace Website

When you have a website you should not just let it sit there but you should really use it to your advantage. In order to do that it is good to analyze what is happening on your site, which pages people visit, how long they stay on your site, which blog posts are very popular, where your visitors are coming from etc.

Squarespace in itself provides a very good analytics section (When you are logged into Squarespace you can find an Analytics section on the left) where you can see how many visitors your website gets, where they are coming from, what your popular content is and they even provide an exact activity log.

However overall it is limited and Google Analytics gives you a much more detailed look behind the scenes.

It is super easy to set up on Squarespace and will take you only 5 minutes without needing to find and copy any code!

Overview of Squarespace and how to update content on your website

Overview of Squarespace and how to update content on your website

When you read this blog post you have either decided that you want to design your own Squarespace website or a designer has build a website on Squarespace for you. Now I want to give you an overview of the backend of Squarespace and how to update your website yourself.

Squarespace is very simple and easy to use. First of all you don’t have to worry about any updates like you would for example with Wordpress. Squarespace does all updates for you. And secondly in order to change or update content you simply need to use their drag and drop feature.

So the only maintenance you need to worry about is updating your content, may be blogging and monitoring your sites performance through the internal Squarespace analytics section or through Google analytics.

In this post I would like to concentrate on the Pages tab as this is where you actually update your website. Once you click on there your screen will look something like this:

DeLight Branding and Webdesign

DeLight Branding and Webdesign

When Susana approached me to design her brand as well as her website for her new company DeLight I was “delighted” as she would say it :-) The idea sounded so interesting and as I love designing for female entrepreneurs who are just starting their business she was my ideal client. A wife and mom, who moved to Dubai with her husband where she saw a potential in the market to start her own business!

We met shortly after our initial contact and she told me in detail about her plans to start a business for lighting decoration for weddings, private parties and events at any location. Her husband’s company does big lighting installations in Dubai and Portugal and Susana has travelled the world with him to see and experience different lighting installations. Therefore she has seen many good and also many not so nice decorations. However she saw a great potential to light up private events through beautiful and tailored lighting decorations, especially here in Dubai. So the idea of DeLight was born.

Why I made the switch from Wordpress to Squarespace

Why I made the switch from Wordpress to Squarespace

I came across Squarespace through a potential client actually. She had a website with Squarespace and wanted to stay there. So I did some searching and found some great resources and started to play around with it a little bit and actually realized that I really liked it. I did not get that job but since then I have designed a few other websites on Squarespace for clients and they were all very happy with the end result. So I took this summer break to move my own site from Wordpress to Squarespace and I should have done it sooner! Now I want to outline why.