Episode 16 - 5 Ways to Increase Your Credibility on LinkedIn and Attract Potential Clients

In this week’s podcast I interview Kyla all about her strategy for Linkedin and connecting with potential clients in an authentic way. For more than a decade Kyla has been using this platform to build her career and also her business and it has proved to be so valuable in growing her network steadily and consistently making good business sense.

With 260 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 260 million people?

However, if you think blasting LinkedIn users with connection requests is the way to go, put the brakes on your plans and rethink your strategy.

Since you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. One way to achieve this is by showcasing your expertise in a natural, informative way which leads to increasing your credibility as an expert.

Dive into this episode and learn 5 ways you can increase your credibility to attract your ideal clients on LinkedIn. There are even a couple of bonus tips at the end to really sky rocket your profile to give you that unique edge.

Enjoy!

5 Ways to Increase Your Credibility on LinkedIn and Attract Potential Clients | Mums in Biz Podcast | Emilia Ohrtmann and Kyla Neill

See the whole transcript below!

Episode 16 - 5 Ways to Increase Your Credibility on LinkedIn and Attract Potential Clients

Kyla: Welcome back to episode number 16 of the Mums in Biz podcast.

Emilia: This podcast today is with Kyla and me sitting across each other and seeing each other through the screen again and we have a really good topic for you because it's a social media topic which you have been requesting for a while. You want to hear more about social media.

We will start talking about the different social media platforms in the next episodes and today we will start with Linkedin because Kyla is actually really active on LinkedIn and it has grown her business massively on LinkedIn and it has really helped her. She's going to give us her five best tips for LinkedIn. I'm a total Linked in novice I would say or non user. I've been on there for awhile but I don't really know how to use it or what's best to do and you know, I'm on that once in a while and posting some articles and doing whatever. I'm really looking forward to her tips as well. So welcome Kyla.

Kyla: Yeah. Welcome to our podcast. I cannot believe like how many we've done just in a couple of months and we have some exciting guests coming up but as you said, social media has been a big push and we have seen that the most downloads that we are getting are from those podcasts that we have been talking about social media and linking that with branding.

This topic on LinkedIn is super perfect for that and I know that I think LinkedIn has become a bit of a trend during like 2019 as well. It's become a little bit more social. It's been interesting to see people who I haven't seen posting on LinkedIn now using it as a platform to connect with people and attracting potential clients. Really

Do you have a website?

Emilia: If you already have a website, jump ahead. You don't need to listen to this. However, if you don't have a website and you're either thinking about having one but you don't know how to do it or who to hire or you don't have the money to hire anybody or you're thinking you have all these social media accounts to manage and you really don't need to have a website as well.

Well listen up. First of all, yes, you have all these social media accounts but they are not yours. Your website, however, is your own. It's your own virtual little office, your virtual space to meet and greet people your way. And I also hear you hiring a website designer might seem a bit overwhelming and also too expensive for many of you. I totally get it. And that's why this episode today is sponsored by my online course, Squarespace Startup.

Emilia: I love the platform Squarespace to design websites on because they make it super easy and simple for all of us. They have great customer support, they have great templates and they're just super user friendly. And with my online course you can learn how to design your own user friendly, mobile friendly, and just a beautiful website that helps you grow and scale your business and sell your products or your services. So head over to my website, www.emiliaohrtmann.com and check out Squarespace Start-Up if you want to learn how to design your own website in no time. Let's continue with the episode.

Emilia: Yeah, because it used to be like a pure business platform, right? Where companies on and people were looking for hires and new employees and, and that's why I've always been on them but I've never been active on that. And now during the past year I would say it has changed and now you can actually call it a social media platform I would say.

Kyla: Yeah. Rather than, yeah, rather than like a professional networking, a connected online piece. Cause when I got on there, it was when I first came to Dubai really? Well obviously now I'm back in Australia, but when I landed in Dubai, so that's a good 13,14 years ago now that's when I open my LinkedIn account because I want you to start connecting and getting jobs because I was working for companies back then and so that's what it was predominantly used for.

Now you've seen the wave of entrepreneurship and people opening businesses and really using it to connect with and with 260 million monthly active users. I mean it's basically a bit of a thing to do, a bit of a pot of gold at the end of the rainbow type thing with that many people connecting with each other at the end of the day. So, and I think now is a great time to get on board with that.

If you're looking at the platforms that you're wanting to use, and we've talked about this a lot of times, like making sure you're choosing like one or two platforms to concentrate on because when you're spreading yourself so thin, there's no focus there, right? So if you're looking for something and you're getting sick and tired of Facebook or Instagram or Twitter or whatever, you know, maybe focus , re- focus back in on LinkedIn and give it another go because it's an incredible way to connect with people. But there is also a way to do it that is different too because no one, you know, you don't want to be attacking people on LinkedIn.

It is still a connection, social network platforms. So really going in with the intention of connecting with people, creating relationships as you would in like a networking event, but thinking about it online again, if that makes sense.

What is the difference between LinkedIn and other Social Media platforms?

Emilia: Okay. Yeah. And what would you think is like the biggest difference between the other platforms and LinkedIn? Because I mean actually all the platforms are for connection, right? I mean even if you're only posting on Instagram, on Facebook, but you're still looking for reactions and you're looking for conversations in a way. . So what's the biggest difference then? What would you say?

Kyla: I think that biggest difference is really, I mean you can see a lot more in people's LinkedIn profiles then you can do like on an Instagram profile for example. So you can like delve into like people's past experiences and really get a good idea of their background and you know, love. We're talking about business owners here and entrepreneurs seeing if you connect with them, seeing the work that they've done previously, how they're speaking, interacting, the content that they're publishing out there. I really think it gives a great credibility.

I find that when I connect with people at networking events, the first thing they asked me is yes, they asked me about Instagram, but they certainly asked me if I'm on LinkedIn and I can see that they've gone in because you can obviously see who's viewed your profile to look at my like hashtag like CV, really my CV is on there.

Your professional credential are on there. So you know, making that impression and making sure all of that's up to date and polished and correct is key and making sure obviously the content that you've got on there is of right. Because I think you can fudge it a little bit on Instagram. I'm going to get probably slayed a little bit by those Instagrammers now, but I think you can embellish on Instagram, right? But I don't think you can when it comes to LinkedIn because it's a professional network, it's like an online CV. It's fact at the end of the day for sure. Which is why making sure that the photo that you've gone on there is professional, is not you at the bar on Saturday night like you would post on Facebook.

I think you said that you've been sort of diving into LinkedIn a bit, especially on like the branding side and maybe you can like, like help on this because personal branding and this is where I started creating like a personal brand quote unquote was through LinkedIn. So the words that I was saying or you know, the photos or the content that I've been putting out there because it's not just pictures like Instagram, right. It is through texts a lot more. And then, and the content that you provide then reflects obviously your personality as well. Yeah.

What images should I use for LinkedIn?

Emilia: Talking about the images, because there's two photos you can upload. One is that your personal photo and of course it should be your personal photo and not your logo or something. And then there's the big banner image which you can also use for your brand. It's so important because that's when people type in your name and search for you on that. That's the first thing they would see before they started reading your CV and so on. Anything else before they get to anything else?

So again, you have these few, you know, few seconds where people like on your website where they either stay or leave again. So your photo is the first impression and it's like so important of those two photos use them intentionally so they shouldn't be blurry. Obviously they shouldn't be at any bar. There should be a professional photo.

But saying that for example, let's say my husband, he uses a proper like CV photo on there, but me being in like the more creative side, I use just a regular photo that a photographer has taken that shows me, my personality. You know the difference. I can't even remember what my background banner I was, but I think it's something with like pens and a creative image showing immediately that I'm in the creative design industry. So your banner image can display something else. I mean, if you are a speaker for example, you could even have an image of you speaking or something like that.

Kyla: Yeah, for sure. And it then creates that sort of essence about who you're going to connect with and it is a photo says a thousand words. Doesn't it? You're either going to like when you're on Instagram, you're either gonna click on it and like it or you're going to end to somebody's profile on LinkedIn or not. You're going to skip it and go to the next person.

personalise your LinkedIn url

I don't know whether anyone knows this as well. If you're on LinkedIn that you have your own personal LinkedIn URL, so a bit like your website, like you were talking about, you can obviously create your own personal LinkedIn. So that could be your name, it could be your business name, whatever you would like it to be. Because usually when it comes up, when you create a profile, it just comes up with numbers. So I one five, six, seven, eight, whatever it is. But you can actually go in and change it because then that link you can put on your business cards, on your flyers or you know, your workbooks or whatever you're creating. If this is where you're wanting your audience to. Yeah.

And you speak about this a lot when you were talking about personal branding with websites as well with the actual, it's the same thing with that URL. Making sure it's like, yeah, individual views.

Emilia: I actually, I didn't actually know that because I must have because it's my LinkedIn is my name, but I didn't know that. I must have changed this at some point.

Kyla: Yeah, yeah.

Emilia: I forgot about it. Do you know where you can change it?

Kyla: I think it's on the right hand. Like say if you're looking at your computer and you've got your LinkedIn profile, it will be on the right hand side, up the top. I think it even has a drop down now. It took a while. I've changed a long time ago, but it took a while for me to even find it. But now I think it's really quite clear where you can change it. So that is a definite, so obviously your professional photos, your branding, the customized banner as you said, creating your unique URL. And then it's what we were talking about before it was publishing regular content and which is why when we talk about all the time picking one or two platforms, I mean you can obviously re create and re-publish other things that you've printed somewhere else.

But it's again, that consistency. We were just talking about this before, where it way about consistency on social media.

Emilia: So you do hear it all the time. All these platforms want their own content. They have slightly different specifications, they want slightly different things. So it is good to modify it a little bit. So I am reusing my content, but I do modify it in a little bit. And for example, also LinkedIn, I heard now, and I'm trying it, I don't know if it's true, but I heard that these articles within LinkedIn, publishing articles within LinkedIn is so important. You can just link to a blog posts like you do on Facebook for example, but you actually, well basically copy and paste your blog post or your article into LinkedIn. So it's in specific. LinkedIn likes videos like all the other platforms, but they all have slightly different sizes, regulations and so on. So it's not so easy to use the same video for everything.

I know from experience and that's why it's so good to like focus on one or two platforms. And then the other thing is, and I was actually talking about that yesterday with my assistant who helps me a lot with Pinterest for example. Then we also said that it's so difficult to outsource social media now to outsource the content creation and the content, the posting, the actual posting because it needs to be personal and you need to react in time and so on. And you notice the difference when somebody does it themselves. Instagram and LinkedIn and everywhere else actually or if it's outsourced, you do notice the difference.

The best content to post on LinkedIn

Kyla: Yeah. You know, if it's coming from that like third party platform or like meet Edgar or like there's quite a few of them or whether you'd like posted spontaneously because it's something that you might be feeling or thinking or helping a client with or you know, create a solution. And that's the content that you want to share right now with your audience. For sure. Yeah.

And I think that organics reach and that organic touch as well, the only thing is we're all time poor. So that's where I think even just scheduling out, you know, maybe it just a set time that you post every day if you're physically posting yourself, that would help obviously with the consistency factor instead of always, or having the mix of using a system to post and then you also posting content.

I think that's what works. Having that mix.. But people want to touch, like be in touch with you and get a flavor of you, which is where, don't know whether you have noticed that groups on LinkedIn have become super popular. So people, like you know, groups on Facebook now they're doing groups on LinkedIn. So even a lot of like colleagues of mine who are like coaches have like got their own little private groups as such, which I pretty much the same as a Facebook group.

We can post content, you know, share experiences, support each other. But again, really as we always say, you know, if their groups are there to build relationships, it's not about being spammy or salesy or going in, it's about helping somebody, you know really authentically if they've got an issue and just showing up and sharing, you know, some professional advice. But groups have become really big in the last I reckon sort of six to eight months.

Emilia: Wow.

Kyla: I mean quite a few now.

should i start a LinkedIn group?

Emilia: What do you recommend starting in LinkedIn group as well? Cause that's an additional, it's really an additional platform because you know you have your own LinkedIn account and you have the group.

Kyla: I think a bit like I still think that LinkedIn is still very, you can see the content still a lot like on the feed, unlike Facebook where the algorithm has mixed that up and it's not as good anymore and that's why people created the groups. But I still think that LinkedIn still has a great feed, but then off of that has the groups as well. And I think these early adapters of groups will probably reap the benefits over the next sort of 12 to 18 months.

As such as it starts growing it's still a professional network is still a professional platform, so people still don't want to see those bikini posts or anything like that that you post it. You're not going to be posting that on LinkedIn that is still a Facebook thing. But I still think that there's an element of sort of relaxed speech, but still supporting people professionally in a way as well. I think it's still finding its feet, which is why I think it's a really good time. If people aren't actively on LinkedIn that they may be give it a go like over the next, you know, three to six months for the rest of the year and into 2020 for sure.

Emilia: Just to summarize, you would say start now with your LinkedIn account, get your personal URL, have a professional photo and a branded profile, think about the texts that you're writing that you know, use some keywords. I'm just adding that now. Customize your banner image and then publish regular content. Something like per-prepared and somethings spontaneously so that you notice that it's the personal side of you.

Kyla: Yeah, for sure.

Emilia: That's what you would recommend. Then just test it out. Yeah,

Kyla: And test it out and it doesn't mean like then creating your own group, like maybe jump into other people's groups, search on there, do some research or maybe there's for me, you know, for example, there's coaching groups in there, leadership coaching where we all jump in and we might help each other. Or there's even big huge HR groups at the moment in there where if you're a coach, if you're a trainer, who can jump in and you can support that way.

find LinkedIn groups that align with your audience and business

Finding groups which align with what you're doing or aligned with that audience that you want to reach and then jump in and support, support, support and then obviously attracting those potential customers or clients will come to you. It's all about really broadening and enriching your credibility on that LinkedIn profile, especially if you're like brand new for sure.

And I was thinking also where before, obviously looking at reaching out to people. I get this a lot actually. Then people just like asking you to connect all the time, like connect, connect, connect and you end up with like 50 profiles. I don't connect with anyone just anyone anymore. I'm very selective of who I connect with on LinkedIn because obviously I'm mindful of people who want to like then spam my inbox.

customise your LinkedIn message request

I want authentic connections of maybe partnerships or collaborations or maybe they're just genuinely wanting my support with something. If you're connecting and sending those messages to people, personalize them. There is a, there is a button there that you can personalize and add your "Dear Emilia, I am really loving your profile", whatever it is to connect with that person. I personalize it before you're sending it because people are more likely to then accept you as a LinkedIn friends if they know what your intentions are at the end of the day, rather than just saying yes, you know, just friend me.

Emilia: Because I so you would recommend also to reject people because I get a lot of like connect, connect.

Kyla: I reject all the time.

Emilia: I don't have a clue who those people are so I honestly just accept because whenever I have time, but you would say reject.

Kyla: Yeah. I don't connect with everybody and not anymore. I did at the beginning and I think I'm about, I'm up to about like maybe 3000 connections or something, but I would be double or triple that by now if I like connected with every single person. But you know, if you're looking at somebody's profile, you know why people are trying to connect with you without me actually verbally saying on the podcast?

Cause we want to be, you know, kind. No, you know, people are wanting to spam your inbox. You know, if people just want to, for me, especially when I was really immersed in the HR consulting side, sending me their CVS because they're looking for jobs like that was not what I was doing. You know, so they haven't read my profile of what I do, you know, for, for companies.

I would reject them, but there would be some people who would write me personal messages saying, I'd love your advice or I'd really love to connect because you know, such and such person and also having those introductions through LinkedIn is amazing.

If you're meeting people at networking events and they know such and such, who would be a great partner for you, connect on LinkedIn and ask them to personally introduce you to that person through the professional networking group of LinkedIn. So a great way because then they get to look at your profile straight away and you are then backed or supported or recommended by that person who you've met face to face - gold, perfect introduction and then you can go in and create and build that relationship with that person as well.

Emilia: Great. That's a great tip. So you would recommend to basically see it, how can I help someone else? So you introduce, you get introduced it's just yeah a networking platform and you are probably on the premium membership. I would guess.

premium membership in LinkedIn

Kyla: I was, I was on the premier membership, I'm dropped back again now but I'm about to go back on it. So it just depends on like what sort of season I am in business. If I'm like wanting to ramp things up again cause you can purchase and then stops, you can purchase like packet, like a time frame. So premium is amazing because you can send things like in in mails. I I "N mails" to people who you're not even connected with and reach even deeper into LinkedIn.

Then just if you are just a normal LinkedIn user, so if you're looking at like building business and especially if you've got consultancy, if you're working in a service based business like premium, just try it out and see what value you're getting back from that, but you need to give it a go for a good six months to reap the rewards.

Kyla: So now I'm, because obviously I've moved back to Australia and I am looking to build my network here a lot more. Now I'm going back onto that premium mode to connect with people individually more than actual companies because I'm doing the company side face-to-face. Yeah, there's a lot of shifting sands at the moment. I'm doing a lot of meetings face to face with companies, but personally meeting say you know somebody who's needing support in business coaching, it's a connection.

I might meet somebody in Sydney but I'm down in Adelaide but we'll meet on LinkedIn. So premium is a great way. If you want to immerse yourself deeper into LinkedIn and what it has to offer, I think you can even do adverts through it. There's a lot of other promo stuff that they've got going on and expanding. But I also feel that it needs to be a platform that you are willing to dedicate time to.

Otherwise. Again, a bit like how we have experienced, you know, Facebook ads and Instagram ads. If you're not actively, regularly doing it, it's not going to be worth the money in the end. So it's sort of focusing, you know, on that side. But I mean if you're brand new, I would just be creating that profile at the moment and connecting with people. And while you're out networking with people in live events, seeing whether they're on LinkedIn and also doing your research, is that, is that the right way to connect with that person? Because maybe they'd be like, no, I'm not on LinkedIn. I'm in Instagram.

Finding like you've discussed and we've discussed before, where are your audience? Where are they? Are they on LinkedIn? Or are they on Instagram or are they on Facebook or where their hanging out at live events. So again, it's doing the research, but I still think it's a way to dig deeper into branding and connecting with people.

Emilia: So doing your research, why you need to use LinkedIn or why you want to use LinkedIn. Is it for B2B connections or is is to find clients or customers? So that's, you know, is it to find the audience or is it to connect for others? But would you recommend the premium membership for newbies or not?

Kyla: I wouldn't for newbies. I think just stick with the connecting simply at the moment. I always think simple is better. Just do simple connections, get really good at posting some great content on there, connect with people, practice connecting, practice building those relationships and no spamming people, no spamming, you know, like sending things such as like what have I sent lately?

I've sent people different articles that I've read for different like HR industry staff or case studies or videos that I've seen or I've like tagged people in content that I thought was really cool and was relevant to maybe some followers that I have. And just focusing on that and then seeing what happens from there and then going and seeing whether you want to dive deeper or you might think that no, this is not the platform that I want to focus on.

Kyla: I want to go back to Instagram or Facebook.

Emilia: And how long should we give ourselves? So like six months.

Kyla: Absolutely. I for me definitely like minimum six months. Like anything, you know, when you and I were doing the networking events in Dubai it was like a good six months before people are like regularly coming. And the same with this podcast. Like we have committed, we've only been doing it since February.

We committed just to keep going because the more, again, like we say, maybe we should get this word tattooed on our arm. Consistency. He guys, we were talking about tattoos the other day because from the rise conference everyone got like a what was that? Motivational tattoo to go and have a look at Rachel Hollis's profile. You know what we're talking about about maybe we should have consistency tattooed across our forearm, because is where people are not finding success.

They are getting disheartened because things are not happening as quickly as they want it to happen. And it is usually because there's a disconnect there or me for example, we're just talking about this this week, I've been so busy I haven't posted on Instagram, I posted only once. Right? Have my followers increased? No, has my content like engage any more people? Only because Henry was wearing a really cool shirt saying believe in yourself. But apart from that, like no, that's because I haven't been consistant. I've been on LinkedIn, by the way, that's why guys get on LinkedIn. But I haven't been consistent. So whatever we do, we have to be consistent. Like Emilia and I say all the time, but even we have blips in the road at times, don't we?

LinkedIn Testimonials

Emilia:Of course. Yeah, of course. We are all humans. Another question. LinkedIn question. How important are testimonials?

Kyla: Oh, very important. I still think that they are important at the bottom. I mean you have to scroll down now, which was very annoying cause it's right at the bottom of profile but I still think if you can get somebody to give you like a testimonial on LinkedIn, just like your website, it's a great obviously credibility, backer, in people can go in and read it. It's a great way for people to get a flavor of how you've supported somebody and provided solutions for sure.

Emilia: Okay. And again, you have to do that with in LinkedIn, they want you to ask or they want the other person to write the testimonial in LinkedIn. It's not something you can cross-post somehow. Any tips for the, your profile, your summary, what's it called in LinkedIn?

LinkedIn Summary Profile

Kyla: Yeah, the summary profile summary at the top. As simple and as sweet as possible because people don't have time, right? We want that instant gratification and if somebody has to read and even I'm about to slice mine in half, people don't have time to read two or three paragraphs on there. So I think really getting specific about who you work with, what solution you provide, even giving them a call to action would be amazing in there. I'd go to your website, download our free eBook, free course, whatever it might be, which isn't what I'm about to change. And then getting people that way is an amazing, amazing tool and using that snippet because when you snip up or like click on somebody's profile, it's actually the only thing you really see and maybe you might see like their current job, but that's pretty much what you see.

Emilia: That's pretty much the same like on website design. So you say who you are, what you do, who you help, how you help them and where you are and that your mission basically.

Kyla: Your mission exactly.

Are hashtags important in LinkedIn?

Emilia: Are hashtags important on LinkedIn?

Kyla: Yeah. They're getting more important because you can now follow hashtags on LinkedIn.

Emilia: Oh, okay.

Kyla: Yes, I follow hashtags. Obviously business coaching, hashtag entrepreneur hashtag HR hashtag whatever, but make sure you obviously following the one that's relevant to you. But yeah, I hashtag and it's getting more and more popular now and I think this is how people are summarizing their feeds because then the first thing that pops up is your suggested or your preferred hashtags that you're following and then everything else follows from there.

Emilia: Oh, okay. How many hashtags are you using?

Kyla: 10 you can do up to 10 I think at the moment but I just put, I'm not, no, I'm doing about five, five or six. It also depends on how much content you've got in the actual posts because if you've got a lot of content in there, so like when I was posting our podcast the other day, which I need to post obviously our latest one of course, but it wouldn't let me post as many hashtags because I'd used up the characters in the post. Yeah. So I try to not do as much content and obviously then do the, the hashtags a little bit more obviously down the bottom. Yeah, I'm playing with that at the moment. That's a new feature

Emilia: And always an image. Yeah. You always add an image?

Kyla: Yeah, I always cause right. We are visual people so we want to see pretty things.

Emilia: Yeah. At the end of the day. Okay. Kyla, thank you very much. I think you have had some great tips for us here for me as well. I think I'm going to jump on LinkedIn now and double check what exactly I'm doing on there.

Kyla: I love it. I love it. Well, I hope that people were like you and we can, we can speak about LinkedIn a bit more. We can go even deeper if you like in the coming episodes, but I know we're going to talk to people about Instagram and get really specific how we can hone down and not be so generalistic about it because people would just want action points that they can reach more people at the end of the day. And especially with the algorithms and things changing all the time. It's so confusing.

But hopefully this podcast about LinkedIn has clarified some points for everyone and can give them really actionable things to go get into a LinkedIn profile and redo theirs or create an open one and basically do some research if that's where they want to be.

Emilia: Yeah. And give it a try. You know, I would say LinkedIn to try because everybody's on Instagram now. Everybody talks about Instagram but and LinkedIn is still like the platform which has some potential, the under dog. And then Kyla has some great resources on her website, on her blog about LinkedIn. So you can look that up too under www.succeedinginheels.com.

Kyla: We've got some good interviews coming up. Ee can't wait to share that with everyone and we hope that you love it. Make sure as we always say, like our podcast, send us a review and we love hearing from everybody, right. That's why we do this podcast.

Emilia:Yeah, and share it on your social media, on your LinkedIn, on your Instagram. Take a screenshot of our podcast and share it with your friends and family and let us know. Send us your opinions, your suggestions. We listened with this episode so we will listen in the future and we will see you soon.

Kyla: Yes. See you soon.

Emilia:Yes. Bye.


Connect with Emilia and Kyla

Emilia Ohrtmann
Website Designer & Consultant
Website: www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann
Facebook: www.facebook.com/emiliaohrtmannco
Youtube: www.youtube.com/channel/UCfo4H-IQ91K7WrjbOwn34ig
Pinterest: www.pinterest.com/emiliaohrtmann

Kyla Neill
Business Coach + Mentor
Website: www.succeedinginheels.com
Instagram: www.instagram.com/succeedinginheels
Facebook: www.facebook.com/succeedinginheels


Episode 15 - Style Yourself Confident with Lucia Csobonyei, Founder of Your Unique Image

Welcome to Episode 15 - How To Style Yourself Confident

In this week’s Episode Emilia interviews the lovely Lucia Csobonyei, an image consultant and personal shopper and the Founder of Your Unique Image in Dubai. 
They first met online through the Mums in Biz community and then in person at their kids school and of course connected over conversations about design, styling and personal branding.

In this week's episode they talked about the following:

  1. All about personal styling

  2. What a personal stylist and image consulting is

  3. How Lucia got to be a stylist and an image consultant

  4. Her tips on image and confidence as well as personal branding

  5. Her tips for color analysis

  6. And of course her tips on starting and running a business as a mom.

Before the recording Lucia gave Emilia a taster of her services and they also talk about their shopping trip together and Lucia's analysis of Emilia's style.

Find out more about Lucia and her business as well as lots of styling advice here:
www.your-uniqueimage.com/
Check her out on Facebook: www.facebook.com/youruniqueimage
Check her out on Instagram: www.instagram.com/youruniqueimage

We hope you enjoy the listen and we will see you next time.

See the whole transcript below!

Episode 15 - Style Yourself Confident


Connect with Emilia and Kyla

Emilia Ohrtmann
Website Designer & Consultant
Website: www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann
Facebook: www.facebook.com/emiliaohrtmannco
Youtube: www.youtube.com/channel/UCfo4H-IQ91K7WrjbOwn34ig
Pinterest: www.pinterest.com/emiliaohrtmann

Kyla Neill
Business Coach + Mentor
Website: www.succeedinginheels.com
Instagram: www.instagram.com/succeedinginheels
Facebook: www.facebook.com/succeedinginheels



Episode 14 - How To Create Your Own Personal Brand To Stand Out

Welcome in to Episode Number 14!

We are back together again talking about personal branding!

Whether you have a product or service based business, whether you are a business owner or are employed, even as a mom, creating your own personal is essential these days.

Personal branding is a word widely used at the moment and many people don't really know what it actually means, how to create a brand and how to use it. That is why Kyla and I recorded this Episode for you.

In this Episode we discuss:

  1. We talk about how to show up with intention - in person and online.

  2. What personal branding actually means.

  3. Why personal branding is so important these days.

  4. How you can create a personal brand by defining your values, your passion and interviewing other people about how they are perceiving you as well as so much more.

This episode will surely help you and give you some food for thought and hopefully help you make use of a brand that actually already exists.

Enjoy the listen and please share it with your friends and co entrepreneurs!

See you next time!

How to create your own personal brand | Emilia Ohrtmann

See the whole transcript below!

Kyla: Hey guys, welcome to episode number fourteen of the Mums in Biz podcast. So today Emilia and I are going to chat with you about personal branding. We had some amazing feedback on episode five. If you go back and have a look, we did an episode called Branding Essentials one-0-one, where we talked about a couple of different styles of branding, but the main feedback we had was that you guys wanted more juice and more information on specifically how to create a personal brand.

So today I'm going to pick Emilia's brain. Actually it will be more like a conversation about this topic and to give you guys some really great tangible tips for you to take away with today to work on your brand, whether you are looking at for your business or personal. So I think the first thing that we want to talk about or I would like some explanation about and obviously you do as well is really diving into what is a personal brand. But firstly I want to welcome in Emilia, she's sitting right next to me again. Hello.

Emilia: Thank you. Hello.

Kyla: So we're going to dive right in guys, because we want to get as much information out of Emilia as we can. So come on Emilia, tell us first of all, what is personal branding?

What is Personal branding?

Emilia: Okay, so let's do a quick little recap of a brand, what a brand is in case you haven't listened to episode number five, when we think about big brands, we, when we think about brands, we think about these big brands. Like Starbucks is always a good example. You know, Exxon Mobile or you know, those big companies. But actually everybody has a brand.

Our businesses have a brand. Every business has a brand and people often forget about that and people think "I just need a logo", which is part of the brand, but it's actually not the whole brand. The whole brand is what other people say about you when you're not in the room. That's a quote by Jeff Bezos, which I love and it is so true.

A brand is how you make other people feel, the feeling that you leave within other people.

Emilia:Really it's, it's not about what you say or do or all the looks, it's everything together that creates a feeling within people. So that's what people want. Companies create, they create a feeling essentially that's their brand. And think about a big brand that you know and think about a brand that you really like and then think about why you like that brand. And it's probably not the color of the logo or the logo itself. It's probably, if you think about a fashion store, for example, you might think about how the customer or the sales people handle, treat you, how they interact with you, what the checkout process is, you know, all those kinds of things are part of the brand.

So tell me, Kyla, do you have a favorite brand that you can think of now,and why you like it.

Kyla: Yeah, there are a few, but I'll stick with fashion. , I love shoes as everyone probably knows.

Emilia: Can I just say her business name is Succeeding in Heels.

Kyla: That's true. Specifically I love branded shoes to be honest with you. But the first brand that I really loved was Jimmy Choo because I loved, again, the way they make you feel, not only when you obviously wear them because they are classified as the most comfortable high heel shoes that you can get in the market. But when you walk into their shop, if you've ever been in, you know, it's pink, it;s gold. Like the box that the shoes come in is pink. You never throw away a Jimmy Choo box. Like that's just, you're like, wow. I would say that people were insane. But you know, you get your little bag and actually the handles are like a pink ribbon but like a dusty, like nice light pink and it makes you feel like amazing. You walk out and I'm obviously the sales people always, you know, very lovely. But you know, it's the whole experience.

But I want you to say something as well. We just recently went to New York a couple of months ago for a conference it go listen to that episode number 10. But your favorite brand is somebody. So you should tell them why you love that brand so much. Cause we went into her shop.

Emilia: Yeah, I really like Anine Bing, look her up. I didn't, I'd never been to an actual store so she's probably not my favorite designer because I had actually never been to a store. I only followed her on Instagram and got her emails and that. It's also the feeling that she creates with those pictures. Really. She sends out an email newsletter constantly and I usually unsubscribe to people who sent me constant newsletters, but she just sends out a few images and they are fantastic.

It's not only the fashion that I like, but it's, I like her. It's a lot about her. The designer, I just like her. She's a mum as well. She's also, you know, has blonde hair. She's a foreigner who lives in America, so I resonate with her as well. A lot actually. So it's not, it's that, that she stays young, the designer with her clothes, it's this little rock style, you know, that you wouldn't expect of a person like her. So I really like that. Yeah. That whole feeling. I liked looking at those pictures. They give me like a quick break in my day. I look at the pictures and I take away and I really wanted to go to her store and see. And the fashion when I wear it makes me feel young in a way.

Kyla: Interesting. Yeah, she did buy a few things, by the way. Yeah.

Emilia:I'm thinking when I'm talking. Yeah. So it makes me, yeah, it makes me feel young and a bit different to what I usually buy. Mm. I guess.

Kyla:And it's interesting that you're getting her news letters, which obviously showed you like encapsulated what her brand was in the pictures, but I remember you going, we have to go into her store because you did you want to see like whether it matched up?

Emilia: Yes. I wanted to see a real store and not only the online store or the online world, I wanted to just,see her in person as well. Okay. But we got a bit of track here.

What I wanted to say with this, I wanted to show you with this is it is about the feeling and this is exactly what you can create with yourself. So when you think about other people, not companies that same, think about other people. Think about how they make you feel. And we, you know, talk about a person that has, there's always positive or a person that is always negative. And of course we don't think about it as that their brand, but in a way it is. That is their brand.

So a person who is always positive and likes to wear like bright colors for example and is a bit quirky maybe, maybe sometimes dies her hair pink. Yeah. I'm thinking for example about, the social media person here in Dubai. She's called Alexandra. Her company is House of Social. She is a very specific personal brand as well. She has pink hair sometimes and sometimes yellow having and sometimes talk wise that she makes you feel happy and, and, and funny and you know, she uplifts you.

She does that with intention. Other people don't do it with intention, but why not do it with intention. And this doesn't only need to be for a business owner because I realized for my business I will in the bit, in the beginning I created a brand for my business. And then more and more I realized how much the brand is actually me that people were booking me, that they liked me as a person. They liked my, me being reliable as a German. They liked how I interacted with people, how I treated my clients, how and then obviously also my style. So I realized people were actually booking me and not my company. That's also why I changed my name later on. Or one of the reasons why I changed my business name into my personal name because this was, we knew about me.

And as this past podcast is about moms in business, it is especially important because as a small business owner or as a business owner in general, you are always representing your brand. You are your brand, you can meet your clients or customers anywhere. Really. I always say you can even meet them at the pool or the beach, you know, so wherever you are, represent and be your brand.

So when I go to school, I am representing my brand. I am my brand anyway. So the way I show up at school, for example, is important because I could be meeting customers, their clients there. So if I am, for example, a reliable class mom, people will know, okay, she's reliable. She's probably also reliable when she does or designs websites, so it starts by wearing your product.

If your product based business by using your products, by representing your products, by showing them basically all the time, and it continues by using the same language, by being as friendly to everybody as you would be when you're selling, as offering the same kind of service and really creating the same feeling you would create if you were just now in your store talking to a customer.

Because as I said, you never know where you can meet your customer or clients and I always also say that you should look like your brand. Of course not everybody needs to do that, but if you look and talk and speak and behave and everything like your brand. It's all one people will feel connected to you and essentially also your business.

Then I hope that makes sense, but it doesn't have to be only for a business owner. It's also for an employee, a mum or dad. Anybody can be with intention. So this is about how you dress, how you speak, how loud your voice is, for example, what kind of words you use, how your mood is, how you treat other people and how whether you put makeup on or no makeup. All those kinds of things are part of your personal brand.

So we all automatically judge people. We always do, whether we do it with intention, you know, or unintentionally. But we have, we see somebody, we interact with somebody and we immediately have an opinion. Really we have a feeling that is created with us, within us. And honestly that doesn't only happen for us. That even happens with my kids. They like somebody or they don't like somebody and often they can't even explain it.

When I asked my kids, you know, maybe my one of my kids was invited to a play date and he doesn't want to go and I'm saying, why? Why don't you want to go? And he says, I just don't want to go. So that's kids, that they feel that they like somebody or they don't like somebody. We would then be so specific and say, okay, I don't like the way they have talked to me or I don't like the tone of their voice or I don't like how they dress or what effort is.

But that is essentially all personal branding and you can do this with intention and you can do, you know, you can dress a certain way. You can say, I want to be young and always dressed fashionable for example, or I want to dress in bright colors or how I dress with intention in white. It's, you know, it came without any intention. But then it started to be more and more intentional because people were commenting on it and I said, yeah, it's actually my brand stands for whites or I stand stand for white, for being open, honest, peaceful, all that's like the color of white.

And also that, I cannot remember the name of the moment, but he always has yellow, orange shoes on. And it also started with just like a pair of orange shoes that he wore and then people started commenting on it.

And now it is his trademark. Yeah. And he does it with intention so that he is always remembered, he talks to people and many people don't remember his name or remember his behavior or what he said, but people remember that he wears the orange shoes. And the other thing is people will, I said that said that right now, but people will not remember what you said or what you wore maybe, but they will definitely remember how you made them feel.

Kyla: No, I love that. I love that quote now the other thing I really want to dive into because I think it's very important to clarify is why is it so important? Why is it so important to have a personal brand? And especially in the digital world, everyone is online now. It's super overwhelming. We know when you go out there and look.

Kyla: So why is it so important?

Why is it important to have a personal brand

Emilia:Yeah, actually I would say because of this digital world, I think it's it probably has always been important, but the, the, the term personal branding only really came about with all these influencers now and everybody being online and creating instead of a brand, they're creating a brand because it's all about them.

And I would say so that's one of the key reasons why it is important and actually not only for a small business owner who has a business account on Instagram that for anybody, because if you are being hired by somebody or if you changed jobs for example, or if you start a new job, you know, if you're coming out of school and you start a new job or if you're changing jobs, people would always look you up online. There's so much you can find about people online.

It is crazy and it's scary. I would say that's why it's so important to show up with intention online to actually see what is out there and how do you come across online. There is two parts obviously, how you come across online and how do you become across in real life. And it should match obviously but start with the fact that people will check you out online and that you want to be a brand online with intention really.

So that starts with Facebook that you might not want to show your drunk pictures from the party when you were 18 you know, partying with friends and that then ends really with LinkedIn where you are a brand essentially.

Kyla: Yeah, I mean LinkedIn is a key one, especially for me when I was starting out, you know, my picture had to be professional and the content on there had to match that. And it's very interesting actually because I think LinkedIn is becoming more and more popular over the last, I reckon six to 12 months. You know, coming a little bit like Facebook, but it's still, I still look at it and think it is a professional website and a social network. You can't be putting pictures that you do on Facebook, on LinkedIn.

I still believe that even though it's now, you know, this is getting a bit more casual but you just can't, it's the first thing employers go look at a lot of small businesses are using it to get business online and to get more clients into in their doors. Whether you are like Emilia a website and branding consultant or like me as a business coach, photographers, you name it, people are getting business on that platform. It's so important in how you show up, you know, and making sure that everything is polished to be honest with you. Yeah,

Emilia:And people know that about LinkedIn I would say. Are you saying it's becoming more and more social, but people know. I think that they have to have a professional photograph there and that photograph should obviously match or be with intention again, but it is also important.

People don't only look you up online, people look you up, whatever you do, they look up your Facebook accounts, their Instagram accounts, what charities you support. If you are a sporty person. So when you Google my name you will see some signups for triathlons or sport events that I participated in.

All of that is part of your personal brand and actually it's good if you do it right because I like that that is coming up because if I, let's say I would interview for a job but they will probably ask me about this, about my triathlon and that's a good topic to talk about.

So that is all good. But go do go and check what comes up when you Google your own name, see what comes up and whether you want that to be to come up and if not change it. There are ways because it's not only who we are professionally, it's also who we are as a person. People are hiring people.

And then to add to that, when you are working for a company and you are essentially part of their brand, you are representing their company. So you might dress in a different way and let's say you are lawyer, you automatically, you probably wear suit and maybe you are totally different in private life. And also for,anybody who's working for a company, you are representing that company and you're also representing yourself.

Your company doesn't define you. You define yourself. So never forget that, that you have your own personality and yeah, you can show that with or be that was intention.

Kyla: Yeah. I think so. I liked how you said like, you know, ensuring that you're the same online as you are offline because I think that that's the comments that we get quite a lot that we are the same person whether we're, you know, posting perfectly manicured pictures, which I don't have any.

But you know, online too, like when, that's the one comment we get all your exactly the same. But even like our photos like look the same apart from when you know when we feel a bit tires. But we look the same, right? We act the same, you know, we look the same and I think that's really important cause then again, that's shows what, you know, you, we always say, especially you when you're talking about branding is that authentic self coming through because people want to do, like you said, business with people.

And you have to be their authentic so people can see right through it, right?

Emilia: Yeah, but even if you're a mom and not a business owner, you, why not? Why not brand yourself and be true to yourself. Or if you are being perceived as somebody who's always stressed out, let's say as a mom, change it, change it, do it with intention, think about it, why you are appearing that way and change it. Maybe speak calmer, become calmer, talk less about your stress. Put more effort into what you're wearing. Whatever it is. It's just examples.

But think about it. Maybe even ask people how they perceive you. Speak to your friends. How are you being, what do they think about you? What adjectives would they use to describe you? You can take all that and then you can say, yeah, that's exactly the way I want to be perceived or not. And then you can change it accordingly. And you can do that by addressing, like I said before, you even jobs like image consultants or personal shoppers, you know, they can help you shop the right clothes so you can do everything with intention there.

Create your own Alter Ego

And something else that I wanted to talk about today was it's a book that we have actually both read and it's called the "The Alter Ego effect" by Todd Herman. And it talks about putting on an alter ego. So let's say you have to do a speech and you don't like that, you don't like speaking in public and you have to make yourself feel powerful and feel that you can do it. You put on an alter ego, you know, kids like to put on their Superman costumes and they make, or they think they can suddenly fly. Create an alter ego that is another person that you step into for speaking on that stage.

The author , for example, always appeared when he started his, his journey as a coach. He always looked very young, was very young.He was Blonde. He wasn't very tall I think. Yeah. And what he did then he changed, first of all, he used his second name or his middle name, which just to make himself feel different. And he put on glasses without prescription glasses inside, which made him look older.

So that was his alter ego. When he stepped into his job, he put on these glasses which made himself few older, which made an appear already feel older because the way you feel you will project to the outside and already people will think you're older, not just because of the looks of the glasses, but because he felt older because it was his own feeling that he had within himself.

He then coached a lot of professional athletes and often they have the problem that their step on their field of play, how he calls it. And are losing, although they are really talented tennis player or football player, whatever player they are, but something affects them and they wanted to diminish this effect and and could create it in alter ego so they own Superman where everything else was left aside and he could only concentrate on stepping on the field of play and being that person, like the fierce warrior that they wanted to be on that field who's only about winning, not feeling sorry for his opponent for example, because that happens.

Like as a tennis player for example, it has happened to me, I'm not a good tennis player but still is how it happened to me. You're winning maybe and then you've suddenly feel sorry for the opponent.

There are people, I think he said in the book actually there are people who do that a lot and then they start losing you change changes, it messes up with your mind. And he created like alter egos for those athletes. When they step on the field of play, they would never have this sort of feeling sorry for somebody else, which is actually a nice thought. I mean you can do that but not in a competition when you want to win.

He also told the story about Beyonce who created an alter ego unintentionally for herself when she started out in her career, right?

Kyla:Yes, she did. She I think I heard this years ago, but he did like put that in the book as well, but she created a alter ego called Sasha Fierce and you probably know already if you follow her that's how she is so dynamic on stage because I think in her personal life she's actually quite reserved, a little bit shy. I think she's confident as a woman and I don't think we should get away from the fact that this is still ensuring that you still have the authentic side there. It just made her perform at a different level. That's what we want to talk about. So with her creating the alter ego of Sasha Fierce it made her then come out on stage in a bigger way and then basically then performing at the more than, you know 1000% that she has been performing. And I think she's been doing that since she was with Destiny's child.

Emilia: Yeah. And then and then at a later stage, she did cause she had, she was able to let go of that alter ego because she was that person.

Kyla: She was, yeah, she's built that confidence.

Emilia:She's good and confident. It was always within herself but she built that confidence. So if you want to do public speaking for example, to go back to that example, it is in yourself somewhere.

But you need to build that confidence and let go of this feeling that I can't do it. I can't do it. All those hundreds of people watching me in my sweaty hands or whatever, you create an alter ego. He said, step out on that stage and just deliver your speech and later on it becomes a habit. Speaking for example. And you are so confident that you don't need the alter ego anymore. And a lot of people do it unintentionally.

Emilia: They put on their power high heels as, as a woman or their power suit or the perfect makeup or the big earrings or whatever it is that they put on, which gives them power, makes them feel powerful. So we always ask our guests on this podcast, what is your power outfit? And a lot of women said, okay, my my power outfit is a red color, for example.

Another good example of this is Tiger Woods. Did you know he's a golf player and he's a professional, very good golf player. You might, you probably know him, but did you know that you're always on his last day of tournaments? He wears red?

Kyla: Oh no, I didn't know that.

Emilia: Yeah. Every tournament, whether he had a really low and he didn't play well for years, but he always wears red on the last day of his tournament. Which is sort of his power color and it's become part of his brand.

How to create your own personal brand

So that's part of personal branding and to help you define your own personal brand. I wanted to give you a few questions on personal branding. So grab a pen and paper and write down those questions and then later on you can sit down and just brainstorm a little bit about it so that you can create your own alter ego or your own brand for whether that's for your business or your private life or whatever it is. How you want to show up. How you want to be perceived. How you want to make other people feel.

The first one is write down your personal or business or values for your whole life. What are your values? And you can write down your top three or two top five or you can write down all your values, but write down what your values are.

Because by knowing your values and what you stand for, you know what is important to you and how you can incorporate that into your brand, into your personal brand, into your business. Really. So I talked about being reliable a lot.

So I am being perceived as reliable. And also that is one of my values. I mean, I honor reliability. It's really important for me. It's not only because I'm a German, I think it is one of my values being honest or reliable, trustworthy and showing up with integrity really. And then you write down why that is important. What is the meaning? What does it mean for you? So for me, I mean, I talked about it in this podcast, what it means for me and my business. But write down what it means for you and your business.

And the next one I would love for you to write down is What is your passion?

Why do you get out of bed every morning? What is your passionate life? And this can not only one passion, but you know, few passions. So this can be sport for example, or music or art or what is your passion? How can you incorporate that again into your personal brand?

My passion, one of my passions besides for example, triathlon, which I also mentioned already, or any kind of sport really, and art like it's obvious, I guess. One of my passions is helping other people. I found out that I love doing that. Hence I started this podcast. I have my blog, I have lots of, you know, YouTube videos, you know, all those kinds of things. That's how I incorporated that and I love it.

And think about what you would do if money wasn't an issue. For example, what would you do all day long? So if money wasn't an issue, I would still love to do this. I just love it. It's one of my passions. This podcast is a passion for me.

And then obviously write down how you want to look and your appearance and why you want to look that certain way. How does it match your business and your brand? But in addition to how you want to look, write down how you want to appear. Do you want to appeal always friendly or strict or

Not so friendly? Not so approachable. I don't even know why you would want that, but you know, approachable, these kinds of things. Write down words how you want to appear

And I would honestly say you should interview people for that. Interview other people, what they say about you. Ask what? How do you, how do you think I appear? How do you think I come across? Why do you like me? What do you think my strengths are? Why do you, you know, buy from me. This can be customers, can be friends, as can be family, just anything that you can learn from other people is, is great.

And then write it down and see if that matches how you want to be perceived and where you might want to change. Or maybe they are saying some things that you didn't think about and that you can use for your business or your brand and your personal brand.

And then you can also write down 10 adjectives how they, how people describe you. So 10 adjectives, how you are appearing right now, how you're showing up.

And also 10 adjectives how you want to show up, how you want to be perceived and then there are things you can write down like what are your next steps for your brand, you know, what you want to do. I always talk about accountability partner. Maybe you could even appoint an accountability partner and say, okay, please help me, hold me accountable on doing this and this for my brand.

You know, you can do lots of things but most importantly, one last thing you should do. Google your name, Google your name, we talked about the online world, see what comes up and then show up online with intention. You can change things online. You can create, you know, videos or posts or open up an account on LinkedIn or whatever you need to do.

Show up with intention online and always remember one thing or two things. Actually remember that it is never about you yourself. It's always about the other people, what they say about you when you're not in the room, how you make them feel. Cause that's what they remember and yeah, their perception about you actually personal branding is your reputation. And secondly, show up with consistency. Consistency is the key to a great brand. And I always say that do things with consistency because the more you do it with

Consistency, you will get known for that. You will build a reputation for something and that's how you build trust. That's really it.

Kyla: Right? No, I love that. I think it's such a huge topic. We talk about this a lot and I think it's, it's a huge topic that we could go on and speak on for hours and hours and hours. But you know, giving you this 30 to 40 minutes of you know, advice and some snippets of some tips for you to take away with you is the best way to get you started if you've started creating a personal brand or if you're wanting to redefine that your brand as well. So today's episode, I hope you really enjoyed it and got some takeaways.

I definitely loved what Emilia is saying about people will never remember what you say, but they remember how you feel and that's definitely a big takeaway.

Emilia: And the next episode will actually tie into this topic and it will be an interview with an image consultant, which is obviously is huge part of personal branding, so join us again in two weeks time and listen to that interview.

Kyla: Can't wait. It will be amazing. Thanks so much for being with us and we'll see you soon. See you soon.

Emilia: Bye.


Connect with Emilia and Kyla

Emilia Ohrtmann
Website Designer & Consultant
Website: www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann
Facebook: www.facebook.com/emiliaohrtmannco
Youtube: www.youtube.com/channel/UCfo4H-IQ91K7WrjbOwn34ig
Pinterest: www.pinterest.com/emiliaohrtmann

Kyla Neill
Business Coach + Mentor
Website: www.succeedinginheels.com
Instagram: www.instagram.com/succeedinginheels
Facebook: www.facebook.com/succeedinginheels

Episode 13 - How To Network For Business

Mums in Biz Podcast - How to do Networking for Business

Welcome in to Episode Number 13!

Emilia and Kyla are back together again talking about networking for your business.

Whether you have a product or service based business at the core of everything they are both are about connecting and adding value to people's lives.

During this episode Kyla and Emilia dive deep into the following points and answers some of those difficult but common questions.

- What we really should be focusing on when we go to networking
- With the online connections we can have without leaving the house, is it really worth it getting out there and networking in person
- How to find networking events and what to do if you live in a small community
- Some common things that could be holding you back from getting out to networking events
- How to overcome some of these challenges and some quick tips you can implement right now

This episode will surely ignite some inspiration and hopefully support you to get yourself out there and be seen.

Enjoy the listen and please make sure you drop a note and tell all about which point you loved the most and what action you are going to take to move you and your business forward.

See you next time!

Episode 12 - Creating Your Business Essentials in 5 Steps

Creating Your Business Essentials in 5 Steps | Emilia Ohrtmann

In this episode Kyla and Emilia talk about the fun challenge they held in their online Mums in Biz Facebook Group last month. They had such fun jumping on daily “lives” within the group to take them through a five step process to get their members to rethink their business, re-energise and motivate them.

Defining or Redefining Your Business in 5 Days is the perfect way to increase clarity within your business, have a clear direction, tap into your WHY and really map out what the rest of 2019 is going to look like for you.

We tend to get so focused on working “in” our businesses and rarely step back and work on how we want to show up in the world as entrepreneurs. This challenge was perfect to uncover some aspects maybe you haven't thought of before or properly defined.

The steps covered were:

Your Vision Statement
Your Ideal Customer
Your Onliness Statement
The Business Essentials
Your Mission Statement

Grab a pen, your journal and a quiet space and take notes and challenge yourself to get clear on your business.

Enjoy the listen and we will see you next time.

Episode 11 - How She Did It - With Helen McGuire Co-Founder and MD of Hopscotch

How She Did It - With Helen McGuire Co-Founder and MD of Hopscotch | Emilia Ohrtmann

In this episode Emilia interviewed Helen McGuire, the Co-founder and MD of Hopscotch. Helen launched Hopscotch in March 2016 whilst seven months pregnant with a mission to enable professional women to play a part in the workplace, no matter what their personal commitments. The company now employs a strong team across its offices in Dubai, Singapore and Hong Kong; has grown a community of over 75k women and works with multinationals to SMEs in order to secure jobs, initiatives, skills sessions, events and training for women and companies. Helen is a lead member of the UN Women’s Empowerment Taskforce in the UAE, speaks regularly at Forums regionally and internationally, and is a mum of three little ones.
In our interview we talked about her very inspiring story of how and why she started Hopscotch, how she grew so quickly, the importance of press, how she moved from Dubai to Singapore and started Hopscotch there and of course how she managed doing all this while being pregnant and now having three little ones under 5 and so much more. She also shared her insights and recommendations around PR.

There was so much more goodness so dive right in and listen to Helen’s story, insights and advice.

You can connect with Helen and Hopscotch here:

Website: hopscotch.work/
Instagram: @hopscotch.work

She also mentioned the book The Feminine Mistake by Leslie Bennetts and the Women’s Empowerment Principles ungcuae.org/womens-empowerment-principles-weps/ which is an initiative to enable businesses to empower women in the workplace, marketplace and community.

Episode 10 - Episode 10 - How Committing To Personal Growth Led us to the RISE Conference by Rachel Hollis

Welcome in everyone, Emilia and Kyla have just returned from their whirlwind adventure in the USA where they attended the RISE Conference with Rachel Hollis in Minnesota and my goodness they had an amazing time. It’s been nearly nine months since they both made the decision with eyes wide open and booked their tickets to go despite all the changes which have happened (i.e. Kyla moving to Australia) and the craziness in their lives. They made the commitment to go and they followed through making it one of the best decisions they have made both for their business and personally so far for 2019.

In this episode of the Mums in Biz Podcast they really wanted to share with you some specific takeaway, key learnings during their trip and the conference as requested by many members of their amazing communities.

Now let’s breakdown exactly what you will expect to hear in this episode.

They uncover how the RISE Conference came about and WHY they decided to go
The vibe of the conference and why they couldn't share every single detail on Social Media (think 3,400 + women all confiding super personal details about their past, present and what they want for their future)
The key Guest Speakers they LOVED and WHY
How committing to your own personal growth will bring you fulfillment
An overview of the Thrive to 5 and how you can start it today to transform your business and life
Why not breaking a commitment you have made to yourself is the key to transformation
The reason why you need to get comfortable with doing things that are uncomfortable
Why HOPE is not a STRATEGY
Kyla gives you a sneak peak of her BIG dreams for the future and how you need to think bigger
The number ONE question we ask you that will shift everything

There was so much more goodness so dive in right now and listen. They love hearing from you so please leave a comment, share this episode with your friends and our wish for you is that you START TODAY.

Enjoy the listen and we will see you next time.

Where you can find the Key Guest Speakers from the RISE Conference by Rachel Hollis

Jen Hatmaker, Author,
Instagram: www.instagram.com/jenhatmaker

Trent Shelton, Ex NFL Player, Motivational Speaker, Teacher
Instagram: www.instagram.com/trentshelton

Mally Roncal, Founder of Mally Beauty
Instagram: www.instagram.com/mallyroncal

Luz Maria Doria, Vice President & Executive Producer Despierta America on Spanish Network
Instagram: www.instagram.com/luzmadoria

Lisa Bilyeu, Co-Founder and President of Impact Theory
Instagram: www.instagram.com/lisabilyeu

Brit Barron “Beans”, Speaker, Writer and Diversity and Inclusion Trainer
Instagram: www.instagram.com/britbarron

Tanita Fadyeyola, Motivational Facilitator & Healing Movement Guide
Instagram: www.instagram.com/movedancelive

Episode 8 - How To Deal With Transition And Self Doubt

Welcome to the Mums in Biz Podcast Episode 8!

In this week’s episode Kyla and Emilia connect from opposite sides of the world. If you have been following us for a while you will know that over the last six weeks Kyla has moved not only her family but also her business “location” to Australia.
This online space gives us an incredible way to do business in 2019, freedom to move and live anywhere in the world, flexibility and amazing opportunities but transition is not always smooth sailing.

Emilia asks Kyla some in-depth and somewhat personal questions around the following:

- How did she move her business, and has this affected her clients
- What challenges has she faced and how she has dealt with them
- The elements of her business she feeling called to focus on for the rest of 2019
- Tips on what to focus on if you are in the middle of a transition not only a physical move but also when pivots or changes are happening within your business.
- Tools to support with self-doubt (yes we all have it!)
- How to support children through the change
And so much more.

It was an open, personal chat and we hope you enjoy the listen.
Thank you so much for listening and we will see you next time.

Episode 7 - How She Does It All - with Janine Bensouda, Business Owner, Mom And Triathlete

In this weeks episode Emilia has interviewed Janine Bensouda, a double business owner, single mother, long distance triathlete and just a true power woman.

Janine has been an entrepreneur for 12 years. She is the owner of Bensouda Management Consulting in the UAE, she is also the co-founder of 2Women a movement to inspire women and men alike to become the person they want to be through masterclasses and workshops. Janine is also a single mother and competes in long distance triathlons.

In this episode they talked about Janine's story as a business owner and mother. In particular how to improve time management as a mother and entrepreneur and pursue a hobby. Janine shared her wisdom on how to do everything we truly want to do, how to follow our dreams, how to see the positive in life, how to have the right mindset and how to inspire.

You can connect with Janine here:
2women.ae/
www.bensoudaconsulting.com/
Instagram: @janinebensouda

Episode 5 - Branding Essentials 101

In this weeks episode, tying into Episode number 3 (5 Steps to start your business) Kyla and Emilia are talking about all about branding and its essentials.

They are talking about what the word branding means, what the different between personal branding and business branding is, what is most important in branding, what you should concentrate on in the beginning when starting your business and so much more.

In future episode they will talk more specifically on the different parts of branding so stay tuned.

Episode 4 - How She Did It - With Danielle From The Salad Jar in Dubai

In this episode Emilia has interviewed Danielle Sallam, the owner and founder of The Salad Jar.

They talked about how Danielle got started, what her biggest struggle was and is, about her future plans, how to start and grow a food business, how The Salad Jar gives back to the community, about her daily routine and how she makes sure she spends time with her kids and looks after herself in her very busy life.

The Salad Jar delivers salads in a jar right to your doorsteps, 6 days a week and you can order just one salad or pre-order for the whole week for your whole office.

This is a great episode and it shows again that all successful entrepreneurs and mums have a super strict schedule, have big dreams and just go for it.

Enjoy listening and let us know your thoughts!

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This is where you can find The Salad Jar:
www.thesaladjar.me
www.instagram.com/thesaladjar.me

Episode 3 - 5 Steps To Start Your Business | Emilia Ohrtmann

We have a juicy episode for you this week. If you are looking to start your own business, re-branding or just need to refine what you are already doing this is for you.

This week Emilia interviews Kyla on five key things to look at to ensure sustainability in your business. It was adapted from a seminar Kyla did at the Global HR Summit in Dubai, November 2018.

Here’s what was discussed:

- Clarity, know why you want to start your business and how to get it.
- Commitment, plan and strategy, money, how much time can you give your business
- Understanding your audience and finding your ‘genius zone”
- How to get seen and make an impact
- How mindset play a HUGE factor in your success as a business owner and what you can do right now to strengthen that.

Some books which were recommended reading and were discussed in the interview where:

The Big Leap – Gay Henricks
Crush It – Gary Vaynderchuk
High Performance Habits – Brendon Burchard

Also, Kyla mentioned a Sales Summit she is currently doing with Tiffany Peterson, please head over to the link here to find out more. salessummitseries.com

Until next time.

Episode 2 - 6 Tips To Keep You Motivated As A Business Owner

This episode a great one. Do you feel like you’ve lost some of your business mojo? You know that fire inside you that was lit when you had your very first business idea. If the answer is YES, then don’t worry. You are not alone. In fact, it’s totally normal to feel like this throughout the different phases of your business journey.



We have narrowed down six tangible tips for you to take away and implement to get your business back on track:

  1. Anchoring into the ‘WHY’ of your business vision

  2. Letting go of what went wrong and focusing on what can go right

  3. Refining and elevating your goals for motivational impact

  4. Celebrate your success!

  5. Partnering with like-minded individuals or groups, or engaging a coach or mentor to introduce accountability

  6. Getting inspired

With so many little nuggets of wisdom to be had, we hope this episode inspires and motivates you to change things up and provides you with some clarity as we head into March.

We hope you love this episode. We certainly loved recording it for you and had a lot of laughs doing so. Please feel free to leave a comment and/or connect with us at the below channels.

See the whole transcript below!

Episode 2 - 6 Tips To Keep You Motivated As A Business Owner

Emilia: Welcome to episode number two of the Moms in Biz podcast. Before I dive into our topic for today. I just want to thank you or we want to thank all of you for listening to episode number of one. 

Our launch was super successful, we think and we got so many nice reviews and feedback from all of you that you love the episode and got some constructive feedback. It was great. Thanks a lot for that and keep it coming. 

Give us your feedback. It really helps a lot. And leave a review on iTunes and soundcloud. Rate us. It really helps us. 

So today we are together again, Kayla and me, and we want to talk about a topic that is super close to our heart and that is how to stay motivated as a small business owner. 

We've both been business owners for a while now and we know what it's like. Motivation can drop. It's easy to get a bit discouraged sometimes, especially when you're working alone and from home, which is often the case in the beginning. So we want to give you six tangible tips on how to stay motivated.

Anchoring into the ‘WHY’ of your business vision

Kyla: Good morning. So I think we're going to start off a little bit by sort of back pedaling and looking at the number one tip that  has come up a lot, it's come up with me and especially this week we were just discussing it. The topic of WHY? 

So thinking about firstly why you have started your business, or why now is the time to grow your business. And I think tapping into that is so important. Before you get into any of those other sorts of more tangible tips. And I think thinking about it, I mean there's hundreds of why’s.

I don't know about you Emilia, but there's hundreds of Why’s that I come up with with why I started my business in the first place. But it could be something like being so passionate about your business that you want to get it out there.

It could be financial wise, wanting that financial freedom. Who doesn't want to earn money for themselves working for themselves or it could be a philanthropic. Why have you want to give back more? There's something bigger. You want to be involved in charity work or you have the money to be able to give away to charity...

Emilia: and also have flexibility in your work timing. That's a biggie for me. 

Kyla: Is that a big a biggie for you when you first started? 

Emilia: Yeah. 

Kyla: So it's tapping into it. So I suggest sitting down and writing down exactly why you want to start your business or why now is the time you want to spend more time with it, to grow it and then look at ways to actually look at your time management and then look at how to stay motivated as well. What so you think?

Emilia:    Yeah. I think for me, a huge way to keep myself motivated is to remember why I started because I have already started. I started almost 10 years ago with my first small business. So, and then this business I started three years ago and if I'm not so motivated, I remember why I first started.

And you know, what I really do is I feel it, I close my eyes, I sit down, I feel the excitement of when I starting first, the excitement of having that first client. So I think that's the motivation comes back easy because you remember why you do, as you remember your vision and that's a little bit going into the future. It's the same thing, but you think about your vision. So sit down, close your eyes, think about your big vision for the business. Maybe it has changed over the years, but think about it and that will motivate you again.

Kyla:    Yeah. And talking about vision, pop it on a Vision board, we have spoken about this so many times and look at putting your vision in a visual format that you can hang above your desk as a vision board. 

You can even break it down into writing. So the three columns of the BE, DO, HAVE system, which is what I do. who do you want to be? What do you want to do and what do you want to have? 

And the have is the most difficult bit, I find with a lot of people, because it feels a little bit greedy and selfish, but it's so important. You need to have that clear, clear vision and anchor into that Why? 

Because it's what's going to keep you motivated when you get rejections from clients, people don't buy your products, you hear crickets, you write emails and no one responds to you. You need to stay anchored.

Emilia:    Yeah, I agree. And it's also usually when you start a business your motivation is super high and then you get good feedback. At the beginning you have probably friends and family who are buying your product or service. You get referrals in the beginning because everybody's excited for you and it's the start up period. Then after a few months or weeks or whatever it is, that slows down usually because all your friends have bought your products. 

Maybe, they have been to your markets or to your store, to your online shop or to your website and then the motivation drops and things might not work out the way you thought they would. And we have both been there and it's super easy. And then it's good to remember why you started and look at your vision board and remember. Yes. That's why, 

Letting go of what went wrong and focusing on what can go right

Kyla: Yeah. Sort of drives into the next topic. And the next tip really about failures and learning from them. I'm not sure whether I like that word. I like the word learning. I mean I certainly failed a lot at the beginning of my business. A lot of rejections, especially because I was a one-woman-band trying to go after HR contracts, which was my business at the beginning and I think they probably saw me working alone and not having a tenure and they were unsure about this entity even though I had referrals. 

But you know the way you then put  proposals together and how you conduct client meetings. Sometimes it can go completely pear shaped, but there's always a learning in it.

I think it’s never ended,  to be honest with you, I still feel like startup and I still feel like I'm learning every day.

Emilia:    Yes. But it's so important to forget about those failures. Right. And move on to work on your why, your goals consistently. I've made so many mistakes and I've had lots of failures as well. For example, with my very first business, we were selling children's clothes and we went to all these local markets and we went to markets where we didn't sell a single piece or maybe our husband bought like one piece or my mom was a really good customer, for example. So it was awful to be honest. But still we kept on going and we forgot about the markets and tried the next thing. 

So forget about your failures and move on. And also one part that I always say for branding also in writing in general is to stay consistent no matter what.

Because if you stay consistent, you will succeed. Keep on trying new things, keep on developing new things, learn from the mistakes, tap into the why it was a mistake or why was it failure, why it didn't work out and then learn from it. Try something else. Because what's the number, the number of the failures of small businesses or startups?

Kyla: 90%

Emilia: The 90% is super high. 

Kyla: Exactly.

Emilia: But if you are the one who stays consistent, let's say there are five people opening a store like your own, they all fail because they give up too early, you are the one who tries new things and just stays consistent. You're the ones that succeeds.

Kyla: It's that consistency is key. I'm know loads of people who have open businesses, consultancies or product based businesses who have closed within 18 months, two years maybe at the maximum because it's too hard.

At the end of the day rejection is hard,  being told no is hard. You've got to hear it because I think that's where your grow, while you learn what your audience wants. You learn what your customer wants…

Emilia: and without that you wouldn't get constructive feedback 

Kyla: ...and it's the best. It is awkward sometimes when you get those emails and they're not so clear, then you've got to look at it and take away the bits that you can learn from it and just not sit in that worry that you'll never have a client or a customer again.

Emilia: Exactly. That's why we also ask for your honest feedback on this podcast.

Kyla: Really. So I think the next big question is like goal setting to keep you motivated. So how does that keep you motivated Emilia/ When you're sort of sitting down and looking at your goals and then how does it keep the motivation going?

Refining and elevating your goals for motivational impact

Emilia:    You know that I'm a huge fan of goal setting. I know you are as well. I'm a huge fan of actually having one goal at a time. So I have one big huge goal, which could also be my vision and my mission for this business. And then I break that down into smaller goals. 

I break that down into one goal for one year, or one goal for one quarter and that  into a goal for two weeks only. And then I have my, you could call it to-do lists, but I don't do that anymore because to-do list tend to be endless. So I call it specific tasks that I have to fulfill in order to reach this goal. 

And this could be a goal for two weeks and then I reach it and then I work on the next goal for two weeks and overall those two goals work for my quarterly goal. If you break down one big goal, it makes it a lot more tangible and more reachable. It feels that it's actually possible to achieve that goal and that keeps me motivated. 

If I reached those goals step by step and I slowly climb up the ladder towards my big goal, that keeps me motivated. It's nice when you achieve something and something works out because of other things. Yeah, it keeps me motivated big time.

Kyla: And I think we got to also not confuse daily tasks with goals because I think this is where the blurred vision happens. We think the 10 things that we wrote down to do today are the goals but that’s not it. It should be free. Your goal is that end point, what do you want to achieve? And then that's broken down into tasks that you need to do each day or to do each fortnight or month to be able to achieve those goals. So I think that not getting that confusion there. 

Emilia:    Yeah, it's actually quarterly goals and then every two weeks I have a new task that I work for.

And you know what I remember every day is that I sit down and say, is this going to bring me closer to my goal for this quarter? Is this actually gonna make the money that I need to make and I am concentrating on the right things today?

Kyla:    Yeah. Because the key is moving closer or is it keeping me in the same spot. Now I think writing down your tasks… Do you like writing or do you like using an app? 

Emilia: No. I write. I use my calendar a lot, but mostly to block time for everything. 

Kyla: Time Blocking yes.

Emilia: To work on my goals. I use a traditional old planner and it was funny because a few weeks ago my dad saw this planner and he was like, wow, you're so digital with everything, but a traditional planner. It helps me to, it's more visual I think. And there is something about this act of writing something down, you remember it more.

Kyla: There’s  a connection between your hand and the brain. There's a science behind actually writing it down. It's a bit like when you do your exams, your assignments and you write them down, you absorb the information a lot better. I do the same time blocking and then writing down what tasks I need.

Emilia:    Oh, okay. Do you review your days? 

Kyla:Yes. Yes I do. I go through block cause I would sometimes they'd have to move it on to the next day if I haven't completed everything in a day. The reason sometimes why I don't complete everything in the day is that I've over tasked myself. 

Emilia:Yeah. And that's a big learning for the next day then. Really? 

Kyla:Yeah. Yeah. Yeah. Cause you want to complete those tasks with quality, with that output that you want. You just don't want to tick boxes everyday. Especially if you're responding to client emails or sending out things or connecting with your community. You don't want it to be just a tick box. You want to have some heart in there as well. 

Emilia: Yeah. Yeah. And what I also do is I have a priority list. So I have my number one task that I would do first and I write down usually how much time I want to spend on each task.

So I might down 30 minutes. Social Media, yes, 30 minutes emails and then two hours client work or something like that. 

Kyla: And what’s really got me more motivated and more sort of productive in the morning is that leaving the response of my emails to the afternoon because I do some business activities first thing in the morning. I have a lot more energy first thing in the morning. And it does sometimes involve emails cause it might be emailing proposals or following back up with clients. But just responding to like general emails or people's questions. I leave it to the afternoon. So I just think of, I mean it sounds quite particular, but I think about income generating activities in the morning and then everything else in the afternoon or even the evening.

Celebrate your success!

Emilia: That's actually a good point of staying motivated, right? Because you feel you've been productive because you're just answering emails.  It doesn't feel that you're not doing anything for your business. 

So which brings us to our next point, which is really closely related to goal setting and that is, celebrate your successes. So really celebrate when you actually reach the goal or you you achieve something. And  that doesn't appear so big to you that is maybe smaller. But it's, it's an important step and it's something important for yourself. And I think it's so common that we reach a milestone, which we've worked on for a long time and then we forget to celebrate it. We forget that it actually was hard work. We just take it for granted once we reached it, and I think it's so important that we celebrated. Because how long do we usually celebrate our success? Maybe five minutes nowadays?

Kyla: And women do this a lot more than men. But I’m going to throw it out there...men toot their horns more than women do.

Yeah, and I think that, I don't know, it comes from that sort of growing up or how we're taught as young girls, but we have to celebrate just the little things of being able to achieve. Your goals or aspirations, whether they are business or whether they are personal as well.

Emilia:    Yes, I will definitely. All of this is also for the personal life and I think you can even plan this little celebration. So let's say you set yourself a goal and then you say, once I reached this goal, I'm going to have a massage or I'm going to go out with friends or I'm going to have a glass of wine or whatever it is that you like. You can actually plan for this little celebration because then when you think you're toasting with your partner that you've achieved this step and makes it more memorable.

Kyla: Yeah.

Emilia:    Yeah, exactly. You look forward to it.

Kyla: Yeah.. So what does success that you have celebrated lately?

Emilia:    That's a good question. Kyla. Yeah. I've, I think I've celebrated  that I sold out my next workshop for ‘How to start a website with Squarespace’  which is happening in the Dubai. I think I was surprised how quickly I sold out cause last time it was a lot more hard work. And honestly in the beginning, I also didn't really recognize this. But then I thought actually this is fantastic and I should take time to let it sink in and be happy about it and celebrate that.

Kyla:Yeah. Cause 12 months ago, you didn't think that you would be doing that? 

Emilia: Yeah, What about you? 

Kyla: So this podcast obviously, I never thought I'll do a podcast. Also just celebrating that there's just been a few celebrations and actually it's more being client focused. Cause I've had a few clients who have started their business. I've had one client who is now transitioning a very senior management role overseas. So sometimes I take the celebrations from my clients as well because in the end, it's sort of celebration of me as well because I've helped them get to that stage. So there's been those little celebrations. I have expanded my oils business and getting more  customers there.

So that's been exciting. That's been a huge learning curve. My goodness. Talk about failures. But it's been, yeah, it's been exciting. So basically even just the legal things isn't it? 

Emilia: And what do you do to celebrate? Something specific?

Kyla:I like to go out to dinner or go on have like my nails done or what you can take some permission to just take some time in the morning off. So yeah, especially to like go back to my exercise, I haven't been more like with the Christmas thing, I had pneumonia. So like going back to being out to like exercise, being able to breath has been been a celebration of this.

Partnering with like-minded individuals or groups, or engaging a coach or mentor to introduce accountability

Emilia: So I our next tip is actually having an accountability partner,. If you have been following me,  I talk about it a lot because it really has helped me personally a lot. I started having an accountability partner about two years ago I think. Yeah. And she's actually, I've never met her, she's an Australian as well. I attract these Australian women and I talked to her on a regular basis every two weeks. And it has really helped me to stay focused and I tell her about the task or goal that I want to achieve within the next two weeks before we talk again. And it puts a little bit of pressure on me that I would actually want to achieve it, to be able to tell her and vice versa. 

And then sometimes we exchanged text messages and say, how's it going? How are you working on this and so on. And it really helps. It's also nice that she's in the same industry. She's also a website designer. So she ended up, we understand each other and not that we are not competitors at all at all because she's a Wordpress designer.

I'm as Squarespace design and she's in Australia and I'm in Dubai ,so which is really, really nice. But I think it doesn't matter whether it's somebody in the same industry, it just needs to be somebody like minded. 

Kyla:I think so too. Yeah. 

Emilia: You could have your husband, for example. Actually you can have anybody as an accountability partner, you can just tell them that this is what you want to work on. This is what you expect from them. But it does help if it's a like minded person. 

Kyla: I mean I think it can be somebody who you partnered with as a business partner or  like bestie or stuff like that you have or it can be like a paid coach or a paid mentor or a paid coaching program like a business coaching program. You know, maybe a program that you joined to up skill yourself and you could partner with somebody within that group. Yea I think it has to be somebody who wants this wants to achieve the goal that you want to achieve as far as you know, wanting to grow.

Cause I think if you have a person who's not motivated it to be like, okay I really want to grow this year when I show up and take ownership, will you partner with me so we can, we can achieve this and you can keep me accountable.

Emilia:    Yeah. Because if they have the same motivation, intrinsic motivation. They will push you more as well.. And it's good -  try it. But it's really good if I get sometimes text messages from Isa asking me how this and this is going. And I feel like, oh my God, I haven't worked on it. You know, it's good. It keeps me motivated again to go back to my original task. Maybe because I got sidetracked or something. It's really good. And you know what? Another way that I do, sometimes I announced something on social media what I’m working on. I make everybody my accountability partner because I do know, and that's actually for everything. It doesn't only need to be for business, it can be for my triathlon training or whatever because I know that at some 1 of you, or we'll come back to me and ask me, so how is this and this going? And then I'm like, oh yeah, hmm. Well I haven't even worked on it. So it really, I think that really, that really helps just announcing it publicly.

Kyla:  It's a bit like what we did at the end of last year when we joined Rachel Hollis's last 90 days. That's for, we're not talking about like a group program. It doesn't have to be paid. Even that was completely free by accountability.

Everyone you could see on social media, you're all joining in with, you know, drinking more water, exercising, giving up as a food product that they should be eating and that's a good way to keep you on track and focused as well. 

Emilia: Yeah, and something that I'm doing that came out of that for me was like, even though I'm super focused, these five points were a bit too much for me. So I developed my own system for this year, I would say because I have two goals per month or two things per month that I want to do every day. For example, in January it was, I wanted to exercise every day and I didn't want to drink any alcohol or eat chocolate and I see, I announced this via my email list even. I announced it on social media and it was successful for me. It puts a bit more pressure on me and it was harder than I thought it would be. I succeeded. Yeah. So I'm doing two things, two new things every month now for this year. 

Kyla: Yeah. 

Emilia: Which is great.

Kyla: So you to think about not necessarily the same things, but think about what you want to give up or maybe there's something that you want to even add or to your scheduling your day routine, you know, each month I really do think it helps the aim, the motivation but keeping focused but also like achieving other goals. You've been narrowed down in your vision of what you want each month. And I think when you go, and I hear a lot of people going at the moment, oh my gosh, it's the end of February. Tomorrow. That's it. That's all I've been hearing all week.

We're heading into March, that third month, they're 2019 and people are still floating around, which is completely normal, but it's his focus. So he's going to be the middle of the year, Christmas and update free up that damn tree and then it will be the new year. Just like that. 

And then that carries onto them keeping continuously inspired. 

Getting inspired

Emilia: So as a last resort, if your motivation is down, find a way that inspires you, so for example, listening to great podcasts and I love somebody that always inspires me or reading a good book or putting on some music, going for a walk, even going out to some friends and celebrate, you know, that's all inspiration from me. Yeah. That's what I use. 

Kyla: And even like now, we work from home, so if you're working in an office like it is in a home office or you're working in an area of your house that you've designed is your office and it changing up the location, going to a coworking space, going to a cafe just sitting outside of it's a lovely day and you know, working on your computer that way we will help inspire some creative outlet as well. Yet keep some more sort of fuse to your business if you meet other people.

Emilia: Like minded people again. Yeah. For example, at a coworking space, or  networking, then that gives you inspiration. Listening to other people, how they are doing things, getting new ideas that inspires me.

Kyla: Yeah, definitely and watching who you're surrounding yourself with.    We talk about this a lot, like who you're surrounding yourself with is so key to your inner motivation as well. If you're hanging with people who are negative or have different thoughts or I'm just not on the same wavelength as you have of what you want to hear. You want to grow as a person as well as your business, then you have to get a little bit serious about who you're surrounding yourself with and even to the point of, you know, giving it a little bit of a break with them for a little while and it might seem harsh but necessary at the end of the day if you want to achieve what you want to achieve. 

Emilia: Yeah. The same is true for people that you follow on social.I mean it can really drag you down. Sometimes everybody says it and it's quite obvious, but also follow only those people that actually inspire you.

Maybe like for example, for me, a friend of mine in Humberg really inspires me to keep on going. I don't think she knows it, but she's also a business owner and I think it's fantastic what she does and how she does it. And now she's sharing it more and more on social media. And that inspires me. So even though she's doing something completely different. 

Kyla: Yeah, that's amazing. That's great. 

Emilia: And by the way, all of these things, all these six tips that we use are not only for your business but also for anything else in life. So for example, being a mum, I mean this podcast is for moms and business and I think also the first tip, remember what your why is really important sometimes for being a mom. Because if you are stressed and overwhelmed and all the kids are screaming and fighting and nothing is working the way you want with your kids, you thought they would be like, oh, calm and relaxed and get on and  played together and they're not listening. 

I remember, I mean I'm in that situation a lot, obviously focus. And then I remember why, my why, why I wanted to have four kids in a big family and why I love it. And I see my vision, my personal vision for this family again. I see us, all of us with me being old with my grandchildren, all of us sitting on one big table for Christmas for example. And then I'm thinking, okay, this is why I wanted this. Why, that is why I had four kids. And it really helps me, you know, get going and being a better mom.

Kyla:I like that comparison. I'm not just looking at the business side and looking at these sorts of personal sense and you can split it into two areas. Your Business and your personal life and that sort of tapping into the same why. Things that are going crazy in the house, why this sort of dream is there and has happened. So, absolutely. 

Emilia:    I think you could even split it up even more. You can say business and then you can split your personal life, for example, into health, health, kids, marriage,relationship, friends. Break it up into these steps.

Kyla: ...you can break down the steps.

Emilia:    And it's, I think if I'm looking now we have a list here in front of us, and I'm looking at all these tips. It's true for every single thing. Forget about failures. It's also true. Forget about what you did wrong with your kids. Strive to do it better the next time. 

Kyla: Yeah, absolutely. In the same, celebrating the little successes. I mean, there was a time that I was celebrating that McKinsey wasn't getting sick every two weeks. So yeah, then she wasn't off and my husband and I weren't juggling who should stay home with her. We  got her healthy and well, and that was seriously, that was sometimes every two weeks. That was just such a success. So that's special. Yeah. So amazing.

Well, I have enjoyed this conversation too. 

Emilia: Yeah, me too. Yes. Thank you so much.

Kyla: We will be back together, maybe in a couple of episodes, but I think from here on we've got some amazing special guests coming up in interviews, either Emilia or myself. I go in to do what about social media or and you know how to build a brand and look.

Emilia: How to stay consistent, and some great other stuff. Yes, absolutely. Some other moms that we interviewed.

Kyla: Absolutely. 

Emilia: And just to quickly recap, our ways to stay motivated:

  • Remember your why and your vision.

  • Forget about your failures and learn from them. 

  • Set your goals.

  • Celebrate your success.

  • Have an accountability partner.

  • And find your personal inspiration.

Kyla: Thank you so much for joining us. If you love this podcast, please leave us a review or rating and holds up as the other people find out as much.

Emilia:    And until next time, Bye, bye.


Connect with Emilia and Kyla

Emilia Ohrtmann
Website Designer & Consultant
Website: www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann
Facebook: www.facebook.com/emiliaohrtmannco
Youtube: www.youtube.com/channel/UCfo4H-IQ91K7WrjbOwn34ig
Pinterest: www.pinterest.com/emiliaohrtmann

Kyla Neill
Business Coach + Mentor
Website: www.succeedinginheels.com
Instagram: www.instagram.com/succeedinginheels
Facebook: www.facebook.com/succeedinginheels

Episode 1 - Behind the scenes of our business journey

Welcome to the Mums in Biz Podcast.

On today’s podcast Kyla and I interview each other! Even though we have known each over for a little over a year now, there was still so much we didn’t know, especially about our past journeys. We explore what it was like growing a business along with a growing family, the challenges we faced, and how it forced us to be even more focused than ever!

Here’s some of the stuff we discuss in this episode:

1. Our respective career journeys so far and how we got to where we are today
2. Challenges we faced along the way
3. Our greatest achievement in businesses or career so far (you might be surprised at the answers!)
4. What ‘success’ means to us
5. Our morning routines… the little things we do to ensure a positive start to the day 
6. The best advice we’d give to new mamas (or anyone) looking to start a business today

Lastly, we answer some ‘getting to know you’ questions for a bit of fun.

We hope you love this episode. We certainly loved recording it for you and had a lot of laughs doing so. Please feel free to leave a comment and/or connect with us at the below channels.

See the whole transcript below!

Episode 1 -  Behind the scenes of our business

Kyla: I have Emilia here with me and we are going to take you through our journeys of what that looks like for our businesses over the last few years, our challenges and our achievements and some cute little quick fire-round questions that you know, help you get to know us better as hosts. 

Emilia: So let's jump right in. 

Kyla: So these questions have actually come about because they are the most common questions that we get asked on a daily basis by other women in business or the moms in business. Three different channels, so we thought we would address them here on the podcast episode one. 

Emilia: I think first of all, before we ask those questions, we just want to hear a little bit or learn a little bit about you and then me. We would like to learn a little bit about your journey and your career story and how you got to where you are today. 

Kyla’s Career Journey

Kyla: Okay. Well it's quiet. I'm complicated. I won't go too much in it but actually being a business owner maybe, has always been here, but certainly not in the field that I'm in as far as business coaching goes. I really wanted to be a doctor. So I actually first started studying neuroscience straight out of university. I quickly, after  about 18 months or so, I realized it just wasn't for me. You know, sitting in a laboratory, not talking is just definitely not, it's definitely not a career path for me. I explored it with my lecturers and tried to think of different sort of sciences, but really it just really wasn't the right fit.

I have friends in an industry in the hospitality industry and I was like, okay, I think I like this. You get to talk to people, you get to serve people. I was working in a part time role in retail anyway, so I thought, you know, maybe this is it, you know, hotel management. I went off to hotel school and that's what I did for that. 

For the first few years of my career, up until I was around about 26, I worked in hotels and all the way up to director of rooms, looking after a lot of people and customers and I loved that. But what I realized that I loved the most was the people aspect. So really then thinking about where I wanted to take my career to at 26, thinking people wise, you know, human resources.


I dealt with them a lot of people within hotels and I thought, you know, maybe this is the path for me. So that's how I sort of jumped out and first got into recruitment and then into HR. And it's interesting how it all evolves. From there I was introduced to this concept of coaching back in 2013 where no one had ever heard of it. No one had ever heard of it back in 2013, now it's like everyone's a coach. I really thought, okay, I need my qualifications and need to sort of go from there and incorporate that into my business as well.  I did work within corporate up until I had my first son, Henry, who is eight and a half now. I went back in and worked with corporate, you know, for a good sort of 18 months or so after I had him.

I took some time off, but then really felt there was a downturn. We had a bit of a financial crisis then, it was terrible. And there were businesses closing down and it was a horrible time, but there were businesses who were going through change and who needed the support. So I saw the opportunity and thought, why not offer my services as a consultant? 

They might not want to bring somebody on as a permanent employee, but maybe I could go in for you know, three months or six months or however long and and consult for them. So that's how the business consulting, HR consulting started. I then realizing that their management side needed that support within change management and communications,  and then communicating this back to their teams. I brought coaching into that after being qualified and certified in 2013.

I started working with private clients, mainly in career transition. People  who wanted to move into leadership roles. That was my experience so I could support them and then for another two and a half years I have supported people who are wanting to build businesses.

Emilia: Mostly woman, right? 

Kyla: Well, that to be honest,  the women's side, only evolved in the last  two and a half years. Because I did coach men as well. I naturally progressed to dealing with more women. It has been an interesting sort of transition. But I think you have to go with these things. I think you start attracting who you're supposed to be working. So, and that's how it evolved. 

And then 12 months ago I decided to go online. I don't know why I thought maybe this is the new step. I had never been online before. So I thought, okay, well let's do a little bit of a brand. And my husband came up with the name succeeding in heels because I love my heels. 

I sort of did it really as something to put a little bit more spark back into our business. You know, when you've been doing it so long and been doing it one way for so long, you need a little bit of a refresh from time to time. So that's how, in a snapshot, the journey has unfolded. 

And now being online is a whole new kettle of fish and we'll dive into that shortly as well as my challenges there. It's been great and now working with women who want to build their own business.

Now the journey even more so me, moving into some network marketing, partnering with Doterra, which is a whole new personal development journey for me. And maybe in some future episodes I'll get into that, that little journey as well. 

So that's my sort of career in a snapshot. Did you learn something new about me?

Emilia: Yeah, I didn't know you wanted to be a doctor. Very interesting. 

Kyla: Now what about you?

Emilia: Just one more question, because you said you wanted to take your business online, so what exactly do you mean by taking your business online? As a website designer I am always interested, was that just by creating a website? 

Kyla: Yes. 

Emilia: Or what did you start doing on this? 

Kyla: It’s this weird thing again. I wanted to connect with more people. So 12 months ago, I wanted to connect with more people. It must've been the beginning of 2017 so I thought Instagram first. So that's where I went first, Instagram because I wanted to be on more blogs, be interviewed on podcasts and  just talk more and just to do some more events to basically network online.

Emilia: Yeah. So you are not on social media before? 

Kyla: No, no. I was on Facebook. 

Emilia: Kyla kind of came really late to the party. 

Kyla: Yeah, I did a little bit but I didn't communicate and it definitely wasn't a business thing. It was just to connect with my friends and keep in touch with them.  I didn't really post things on there either. So this is like brand new for me. The last, I'd say 16-17 months being online. 

Emilia: So how did you get clients before you weren't social media?

Kyla: Just working work. And real life, real life networking. And this is something I think we're going to explore in some future episodes of how to break through that barrier of being scared to talk to somebody in person. But networking face to face, I'm using Linkedin, like Linkedin was my main form of touching base with people, getting business contacts. Referrals was a huge thing. So being referred from one client to another and that's amazing.

Emilia: So you where on online a little bit.

Kyla: Yeah but not Instagram or Twitter or like Facebook. 

Emilia: And you didn't even have a website. I remember that because when I met you, you didn't have a website and I was kind of shocked.

Kyla: No. And even now, like my website is quite simple. Yes, Emilia re-branded it for me.

Emilia: It's good. It's good to have one now. 

Kyla:Yeah, I have enough. It's simple and because I'm still evolving and it's amazing because people go, Oh, you've been doing it for awhile, but not really.

I think we're all at a startup stage, like all the time in a way, because I think we all have to keep evolving our skills and learn different things. Things change overnight. You know, especially now, like you say with social media and websites, like things are changing within 24 hours. So it's interesting.

Emilia: Yeah. Things that used to work might not work anymore in three months. Right. For the business.

Kyla: No, exactly. So, and the networking side was the reason why I started the moms in business networking group that we have here in Dubai, hence the same name for our podcast. But it was again, to connect with more women in business. 

Yes, the majority of them are moms,  but we do have some non-mothers in there. We're not, we're not exclude, we're not excluding them. 

Emilia: You're allowed to listen to this podcast if you're not. 

Kyla: Yes, yes, I have had messages about that by the way. But the thing is that I was looking for other moms in business who are struggling to meet other people and to connect and to learn from, which was the whole point. And is the whole point of this podcast. That's how we met. 

So why don't you tell me about your journey. If you actually tell me when you started because you've had a few businesses. Tell us from the beginning when you first started.

Emilia’s Career Journey

Emilia: Okay. I actually studied business studies. I don't know if you know that but I studied business studies and it was the complete wrong topic for me. I should have really done something creative. But I listened to other people, which I don't do anymore. I learned the hard way that I don't listen to other people anymore and I should have listened to my gut and studied something creative. 

Anyway, it gave me a good background, I think. Yeah, for business, although to be honest, I have forgotten a lot of the things we learned there. So that was right at the beginning, like out of school, I studied business and then I started working for a big German retailer where I was a buyer for sportswear. I got into the creative side of business, pretty quickly, which was amazing, which I loved.

For that company I moved to London. So I got some international experience which was amazing. And then my now husband, then boyfriend got a job offer in Houston, America. So we moved there together and we got married so I had a visa to move. I wasn't allowed to work in the beginning so I had a lot of free time on my hands, suddenly. I didn't have kids back then. I just was wondering around. I met a really good friend of mine. She is also German and she was living there and she had her own business.

At the same time I took a lot of courses. Sewing courses, courses about Photoshop and Illustrator and all that kind of thing. Anything creative,, everything that I was interested in.

Basically I used the time to learn and then, with my friend, we eventually started our own business together. We designed children's wear, German inspired children's wear and sold it on markets. And later on in shops and online.

Kyla:  Okay. But what's German inspired? What does that mean? 

Emilia: Well first of all, we have those very traditional dresses in Germany, in the southern part of Germany, which are called dirndl. 

Kyla: Interesting. 

Emilia: Exactly and then we have in the northern part, we have more the sailor inspired clothes. So that's how, because my friend was from Bavaria, she was designing and sewing dirndl, so-called. And I was designing the more northern traditional dresses. But we, you know, we also got our fabrics from Germany. There was like stripes, blue and white stripes. We got like really specific fabrics. 

Kyla: Wow. So you were importing deport it? 

Emilia:  Yes, good quality organic cotton. It was actually also like the beginning of, you know, being organic and so on. 

So then we, you know, expanded and experimented more with accessories. And we also did a little bit of kids' jewelry at some point. We experimented a lot.. And by the way, now that you were saying you were not on social media, we were already on social media back then. That was like 2008 2009 and we started it a little bit behind people doing like Facebook posts and groups and not ads yet, but you know, we advertised sort of on Facebook, on our Facebook page.

And then at some point we moved here. My husband was transferred again or got another good job offer here in Dubai. So we moved and I continued that business for Germany. I built a website, a German website.

I started selling those children's clothes in Germany and my friend was continuing in America and in between I had two kids in America. And then when we moved here, a third one, my daughter. 

And yeah, I kind of wanted to stop working and just enjoy being a mom because I've always worked while having my own business, even though I know I was flexible and I wasn't working as much. I wasn't working full time on it, but still my mind was never really a hundred percent kids. It was always both. So I wanted to experience that and just have kids and nothing else. So I sold that business to my partner and now she's doing that alone. And then I started another business here with another German mum and we imported Portuguese kids, children shoes to Dubai and classic leather children's shoes.

And the thing was, I said earlier that I didn't really want to work anymore, but the idea was so good and I met this mom and she kind of persuaded me to do it with her because I thought we had this brilliant idea because back then in Dubai I think we couldn't find many great children's shoes. So I did that for awhile until I decided I really wanted to spend time with my kids. 

And after about, I don't know, I think it was about two years when my daughter was two, I decided I want to get back into business and start my own business again. I wanted to do something on my own and I wanted to do something where I was totally flexible with my hours, so I didn't have to go anywhere. I just wanted to sit by my desk and stay at home.

Also the traffic here, Dubai is crazy. So I really wanted to do something at home and something that I could work on at night as well when my kids are sleeping, like being totally flexible. So I thought to myself, and this is really how I did it. I sat down with my husband and I said, what am I good at? What do I like, so what can I do now? And I said, I really like the whole startup process of starting a small business and creating a brand and creating the website and creating the online appearance. So I decided why not? I can do this. I've done this twice, you know, I can do it again for other people and help other people start their business. So I learned how to design websites and that's how it all started and that's how I have my business now.

In the beginning, I had my fourth child and so it was all slow. It was slow evolving. But about two years ago, I really, really took it seriously and started MNFL-design properly. 

Kyla: Okay. 

Emilia: And then I got to know, some of you might know this, I'm all in all into Squarespace. I love Squarespace, which is like a website design platform. Basically. I used to design all my websites on Wordpress and then I found Squarespace and I found it so much easier to handle. And especially when I designed a website and then I handed it over to a client, they all, I always have like small business owners, so they all want to update their website themselves and they found Wordpress a bit overwhelming, which I totally understand. So I found Squarespace a lot easier to explain to my clients and so that they can update it themselves later on.

Yeah. So that's where I am now. And I have also created an online course about Squarespace. So in case people cannot afford to hire me or somebody else as a designer, they can take that course and design their website themselves. Because online courses are great, like a great tool that helped me so much with build this business, especially this one, because online courses have evolved, so much, podcasts have evolved. So both podcasts and business online courses has helped me so much that I wanted to do the same basic thing. 

Kyla: Yeah. It seems, just talking about that, I was thinking about my story. Everything's like niched down. It was like all broad. Similar to you, you were being creative in one way or another  but then niche down and now creative but focused on Squarespace only. 

Yeah. And then the same with me, niche down and focus only on women who want to build businesses and I'm here in Dubai. It's interesting, isn't it? How everything sort of, but not forced to or not for us. And I think that's also a good beginning. 

Emilia: Basically, if you listen to your customers and listen to the needs out there, your business will develop accordingly. 

You listen to them, you give them what they want and then the business develops. 

Kyla: Absolutely.   

Emilia: And that's how I started designing on Squarespace or I started this online course. 

Kyla: It's just that listening side. But so many challenges that come along with sort of building the business over the years, especially being a mum. 

Emilia: Yes, I think so. What was, what some of your challenges, was it always easy?

Challenges we faced along the way

Kyla: Yessss...smoothing sailing all the way

Emilia: I don't think.

Kyla: The thing is so I started my business when I had arrived here in Dubai. I've been in corporate here in Dubai, and then after Henry, who was born here,  I started. I'd done a little bit of freelancing in Australia before with a training company, but I've never sort of focused on building the business. Firstly I think it was getting out of the mindset of being a freelancer. I know we use this term a lot, but sometimes I think it's a little bit of a loose term that doesn't give accountability or hold responsibility for you to actually own your business and be a business owner. 

I think there's a definite different mindset shift there. I have noticed with people who I've worked with, you know, say I'm just a freelancer, I'm just a freelancer and, and they might not take themselves seriously or trust themselves or invest in themselves.

Like you said, you invest in a lot of online courses. I've found that people are just like, Oh, but I'm just a freelancer. So I think a mindset shift. It definitely was the challenge of me getting out of that: “Oh, I'm just a consultant, I'm just consulting” or  “Coaching part time” into “No, this is a business that I need to run”. We need to work out how much revenue we're bringing in and how much costs are going, what is worth my time and so forth, which we can get into episodes later and definitely draw out other people's experiences. 

Emilia: And that's good to know that that was one of your struggles as well. I think we just try to talk about it.

Kyla: Yeah. Probably don't talk about it. 

Emilia: Yeah. We just try and talk about it. 

Kyla: So, and the other thing is really getting clients and how to find your first clients when you're starting. Or your customers , if you're product based. I do think that networking is a huge part of that. Getting out of your comfort zone, going and meeting strangers. It doesn't mean throwing your services and products at them straight away, but actually creating connection, creating and fostering those relationships then you can tap into them again and again.

When they need something or they need support  you want to be the one at the top of their minds.

Emilia: So, so you've struggled with that in the beginning as well?

Kyla: Yes, not  with getting out there, cause I'm very good at networking, but how to talk about what I do without being salesy.

And that's a skill in itself because we are all in it, we're all in sales. We as business owners, we're all in sales because if you're not selling, you don't have a business at the end of the day, no one's buying anything from you. Then your doing it as a hobby. 

I think you've spoken about that before.

Emilia: I think there's a difference between a hobby and a business. The one of them is actually making money, but that's also maybe something for another episode. 

Did you ever have challenges being a mom? 

Kyla: Absolutely. Yeah. And having business. Because it's that juggle of when they're sick, what do you do? So my husband and I had an honest conversations once we had Henry,  - What would it look like?

If I'm stuck in a meeting or if I'm on a call then, and if Henry’s sick from nursery, I mean now he's older so its McKenzie. If she's sick from nursery, can you help me? Can you pick him up? So you have to have, I think those unsexy quote/ unquote conversations like right up front. Because if both of you are not on the same page, you know something's going to give and it usually will be your side. You've got to always say that you're going to take it seriously, that you are serious about it.

Emilia: Yeah. Because usually it's the husband being employed by somebody, so they can't just drop out of a meeting, but because you're self employed and you’re the mom, they don't think.  They think it's more flexible.

Kyla: Exactly. 

Emilia: So that's a really good point I think. I think that's a point we all struggle with having those conversations and who's actually responsible and what happens when a child is sick. 

Kyla: Yeah, absolutely. So because at the end of the day, if your giving up a meeting or your cutting a client off on a call that's going to in turn affect your business at the end of the day. So there's got to be some sort of process there the children in that. So yeah, definitely a struggle. And especially when they're young because they get sick so much. 

Yeah. It's, it's definitely a struggle with that. And having that support at home is the main thing.

Emilia:Yeah. Because now it's easy, my son is actually sick right now. We are sitting upstairs recording this episode and my son is downstairs reading his books and he's sick but he's older. He's nine. So that's a lot easier. Right?

Kyla: Yeah. When they get a bit older and they can, they can look after themselves a bit better. 

They can't, when they're McKinsey's age and she's two and a half like Levenia, like then they can't look after. 

Kyla: So what about you and your struggles and your challenges that you've had over the years?

Emilia:I think it's similar. I mean all of the ones that you said really. I think one thing that I struggled with was being taken seriously. That you know that it's actually a business that you're doing and not a hobby. That's why I think this is a topic from my heart as well. I think it was also my own mindset maybe because I didn't really tell people about this business. I thought I wasn't confident enough, I think to just really state that this is a proper business. 

Even if it's a start up and even if I'm not earning a lot of money yet, but I will be. So I think that was a big struggle. And the struggle of working from home supposedly being so flexible to do everything. But actually you're not because if you don't use those five hours in the mornings, if I didn't use those five hours in the morning, I couldn't work anymore.

I think that was like really setting boundaries and saying I'm not going to coffee mornings anymore. I might not be able to help at school because I'm actually working. And it's not only those full-time working moms. I'm a part time working mom as well. I'm not a stay at home mom. I'm actually working. I think that that, those were like, was a big struggle for me.

I really set boundaries and really like struggle to stick to my hours in the morning and to be really super strict about it and make everybody know about that as well. I think now everybody knows, but that was an internal struggle and an external struggle that I would say. 

Let's hear about your biggest achievement. What do you think was your biggest achievement going away from struggles. Lets move to more positive things.

Our greatest achievement in businesses or career so far

Kyla: I think just getting out there and just doing it. I think at the end of the day proving to myself that I can earn money myself without being reliant on it an employer. I think that's the biggest, biggest thing. 

Emilia: So biggest achievement was actually the same. 

Kyla: And also I think this year getting out there more. I've done podcasts interviews this year, which I didn't, well I had that on my vision board of course.

Emilia: Yes, Kyla has a super big vision board, by the way. 

Kyla:  I didn't think that, I mean a couple of years ago I wouldn't have thought, Oh yes, I'm going to be on podcasts in 2018. You just don't think about that. I was super proud that I put myself out there and they don't have to be big, they've just got to be like small wins that you have for yourself. I just had those small wins for myself that I was happy that I did it and put myself out there and had that in my mind, in the forefront of my mind to do. That's probably the biggest thing. 

And  this moms in Biz group has been amazing and connecting in with all of those women building businesses and that and now launching this podcast.

Emilia: Yeah, I think that's a great achievement as well. 

Kyla: What about you? 

Emilia: You know, everything that you said again, but also I think one big achievement was that I realized I could increase my prices so I, you know, got good enough and I had enough clients or was kind of booked out that I could actually increase prices, which I think was a good achievement. And then at the beginning of last year, when I started doing more speaking engagements. 

The first one was at your event, which was great. I think that was a huge achievement for me because I hadn't done that. I had done that in my corporate job but it was different than speaking. That's years ago and then I had kids and so much happened in between and then I did it again and I remember that I can actually do it.

That was a really big achievement, which came at the same time that I was doing more Youtube videos. I have my youtube channel now, which actually I can just forgot about that. But that's actually a really big achievement because about 12 or let's say 14 months ago, I would never have thought that I would ever have a video on youtube. And now I have it. So that's a great achievement.

Looking back it wasn't that difficult and it wasn't that it didn't take that long. I don't know if you agree, it's all in  your head and own and our mind.

Kyla: Yeah, absolutely. So interesting. So I mean as a mum, I mean we all have these struggles and these massive achievements and I think the biggest thing of all, and I think the biggest question, I don't know, I know that you get, because you've had dms about it, but you know is how to do both. 

How to be a mom and then if you've got this passion or this idea, or even if you don't and you just think, I want to work for myself, like how do I do it? 

The biggest tips that you've got for somebody who's got an idea or even hasn't got an idea, but they want to explore working for themselves.

The best advice we’d give to new mamas (or anyone) looking to start a business today

Emilia:I think my biggest tip is always, first of all, to really work the hours that you have. I think distractions are huge. There's always a dishwasher that can be emptied or some shopping or a birthday present that you need to buy or some organization work. I mean, I always need to argue, I'm like, I feel like a PA for my kids, so you know, I'm, there's always something else I could do. 

But what I would recommend is that you stick to those hours even if it's just two hours, but you do find some hours that you have during your day to work and then you just stick to those hours and work and do nothing else and block out those distractions. Also social media, blockouts social media. So I've become quite good at that. I wasn't in the beginning, it took me years. I mean, because I had to do that with all my businesses.

So that's one tip. And another tip is to simplify, to define, there's so many things we all want to do. There's always a million things on our to-do list that we all want to do. There are the million ideas we have in our head. How are we want to develop our business, what we want to achieve and how we can achieve it and what else we could do. And I think one thing I learned is that really simplify and decide on one or two things that you want to focus on and just focus on them for now. 

And then for maybe a few months or it depends how much time you have, but you know, just stick to those two things. That could be one year, stay  focused on one thing for one year and then the next thing the next year. Because to do one thing really well instead of doing a lot of things just to mediocre. 

Kyla:Yeah. Half, half. Exactly. 

Emilia: So what would you be your tip?

Kyla:I think the first tip that you had with focusing on hours is definitely key. I think also having that transition into another area of your house and creating a zone where it is like a work zone. 

Emilia: That's not working from your dining room table. Yeah. I think that really shifts it, because I have a small office. 

Kyla: Yeah. Like even a desk, one little area. Even if it's in the corner of your bedroom that that is your desk, that is your workspace. So at nine o'clock or whatever, you go and sit at that desk and you that that's the time that you sit there and do work. Cause I think if you're in the kitchen or if you're in on sitting on your lounge, you know you do have those distractions of getting up and doing stuff rather than focusing. 

And I and also getting dressed for the day. Not  sitting in yoga pants.Also getting dressed and putting some makeup on to make yourself feel good as well, And you feel like you're going to a job. Because I used to work at night.

Emilia:Exactly. I used to just work in my workout clothes, but then I changed that. I actually said, okay,that was also a little bit because of the videos, but I actually said  to myself. I want to like dress up or at least like look nicer so I feel better. Feel better. 

Kyla: Yeah, that's true. And also I found that having themes in each day for each day, email one day where you get back to everybody. Then the next day could be for networking days and you're connecting in whether that's online or whether it's in person, like theming out some of your days or even within your day, an hour to do certain thing or an hour to do something.

Emilia: Just makes it a lot more sort of scheduled. And sort of more productive than just sitting at your desk and looking at your calendar and then thinking, Oh let's scroll through Facebook for five hours and then it's time to pick up the kids.

And what would you recommend specifically for moms who have babies or small kids at home? We're not at no three yet because when I met you, McKenzie was not at nursery yet. She was at home or she started in nursery or maybe she was only for two days of nursery or something. 

Kyla: Yeah, that's when I work. 

Emilia: You don't have a nanny at home. So I thought that would be really interesting. Yeah. How did you do that? \

Kyla: My husband was off, cause the work week we have here  in Dubai is different. So we work a Sunday to Thursday rather than a western Monday to Friday. My husband still worked a western Monday to Friday, so he had Sundays off and then McKinsey was in nursery three days a week. So really it was sort of four days that I could get stuff done.

Which was great. But I mean, when she was younger than that and I was still trying to get back into it because I was making connections, I would do it when she was sleeping, like within the two hours that she was napping in the day. And then Jeff would have the Sunday off. So I'll do more stuff then as I was getting back into it. 

So the recommendation is when you're doing it, when they're sleeping, right. 

Emilia: I think when you put them to bed, then you can go into your little workspace and then if you can at least get one hour of something done, it's something. So make it productive, like one hour of make it.

Kyla: I think income generating. I always think about income generating activities versus fluffy activities. So do stuff that's gonna bring in income. That would be connecting with people, emailing people back, calling people, you know, sending people information. It just depends on whether you've got a product or service, but just think, is this going to bring me in income or is this just fluffy, fluffy. 

Emilia: I think we want to hear something  more personal about your morning routine.

Kyla:  What is it? We love about morning routines? We've spoken about this a lot as well, is how you start your days, obviously how you're going to finish your day. And to be honest with you, look, there are times that it's not gone perfectly.

You and I both did the Rachel Hollis challenge at the end of last year. Some days,

Emilia: I didn't do it. It was a bit too much for me to be honest. I am a really focused and structured personally. 

Kyla: it was a five to thrive that Rachel Hollis stars, which is doing five things every single day. So it was drinking half your bodyweight in ounces of water, exercising for at least 30 minutes, journaling 10 things you're grateful for every day. Getting up 1 houre earlier and eliminating something from your diet that is harmful. I did dairy, so I was on almond milk lattes for a lot of the time.  If I missed a day, it was about getting back on track. 

So I'm in the mornings, I usually like to get up earlier than my kids if I can and you know, write down, just do a little bit of journaling in the morning. I'm usually, it's then getting ready cause obviously like we just said before, it's best to get ready for the day because you feel better when you've had a shower and done your hair and makeup. Then, straight into work. 

My husband does the drop offs so I then can get straight into it in the morning. I find I'm more productive in the morning. I'm not so good in the afternoon. I get straight into it in the mornings. I actually even preferred to exercise in the afternoons or evenings rather than mornings because I'm just more focused at doing stuff.

Emilia: I'm exactly the same. I shifted that. I used to exercise a lot in the morning, but then I lost my most important hours I would say. I get back. It's 10 o'clock, 11 o'clock. 

Kyla: Exactly. So what about you?

Emilia: Yeah, I started, um, when was it? About six months ago or something or little bit less before the summery days. I started getting up earlier and doing more yoga in the morning. So I do that. I get up, not an hour but half an hour earlier. And then I usually would do yoga and meditate. Which is great to really get me started and I have four kids so it's a bit crazy in our house. I would say that to really stay calm in all this craziness.

Meditation and yoga practice has really helped me a lot. So that has become part of my morning routine and I get ready and I wake up the kids and we have breakfast or they have breakfast and I make their lunches, drop them off at school, at nursery, and I start my day. 

I usually try and do the most important things in the beginning. It doesn't always work because then you have emails and yeah, I do maybe half an hour emails and half an hour social media and then I do the most important things first. So that's my morning routine. 

Questions to Get to know us better

Kyla: Okay. Sounds good. Okay, a couple of quick fire round questions, some fun to get to know us just a little bit more if you haven't gotten to know us within the segment and then we'll sign off. 

So let me ask you, favorite country to travel to?

Emilia:It's, I think it's gotta be South Africa. I've been there once. It was amazing. And I'm going back this year in March actually.It's going to be interesting whether I still find it so amazing. 

Kyla: Okay. Yeah. I like anywhere in Europe to be honest. 

Emilia: Yeah. Well for you though, of course, because it's southern and so far away from Australia.

So what about you? What is your number one takeout order?

Kyla: Sushi. 

Emilia: Really? 

Kyla: Yep. 

Emilia: Okay. How often do you order Sushi? 

Kyla: Not very often. I'm quite, I'm not a big, we're not a big takeout family. But if it were, it'd be Sushi. So something healthy. 

What about you? 

Emilia:I think salad. Salad. My favorite food is salad. I would eat salad for lunch because it's easy.

It's another thing. It's to simplify things. It's busy. I don't get up and cook. I order my salad at arrives. I can eat it while I'm working or once the kids are home.

So what did you want to be when you were little?

Kyla: Ballerina. 

Emilia: Oh, okay. Because you did ballet classes?

Kyla: I wanted to be a ballerina because I did ballet for 13 years. I also swam competitively, but it was ballet that I wanted to do. But look, I'm nearly six foot, so that wasn't going to happen. I realized that as I kept growing when I was 15. So that's changed. So that was me. What about you? 

Emilia: I want it to be a florist. Actually. I'm not really good with plants. No, not at all. But we had this florist around the corner and I admired her. I admired her little shop there. I thought it was so cozy and so nice and to create nice things. I think that's what it was all about. 

So what are you reading, listening to at the moment? Any interesting, you're kind of always has an interesting book and podcast recommendations. 

Kyla: I was, well, I'm halfway through the Michelle Obama book. My mom sent me a book called Change your Genes, Change your life, all about changes in your body genes, your DNA.

I'm reading a bit of the medical medium cause I'm a bit obsessed with him at the moment. Anthony Williams. So that's what I'm reading , and he's got a podcast as well. So I've been listening to that.

And podcast wise, I've still been re listening to Rachel Hollis. I've been listening to a bit of Lewis Howes and some Tim Ferriss as well. 

So their mine, what about yours? 

Emilia: I'm reading Crush it at the moment by Gary V. And then I'm listening to Michelle Obama Becoming. All the podcasts that you mentioned right now are on my list as well. 

Kyla: Perfect. All right. Okay.

Emilia: So that was our first episode.

Kyla: First episode, thank you so much for listening. Thank you for interviewing me, Emilia. Emilia: Thank you for interviewing me. And we really hope that you got some value and you just got to know us a little bit better and what's to come. And we'll be exploring, I think some of these similar questions with our guests as well.Kyla: We can't wait for you to join us for the rest of season one.


Connect with Emilia and Kyla

Emilia Ohrtmann
Website Designer & Consultant
Website: www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann
Facebook: www.facebook.com/emiliaohrtmannco
Youtube: www.youtube.com/channel/UCfo4H-IQ91K7WrjbOwn34ig
Pinterest: www.pinterest.com/emiliaohrtmann

Kyla Neill
Business Coach + Mentor
Website: www.succeedinginheels.com
Instagram: www.instagram.com/succeedinginheels
Facebook: www.facebook.com/succeedinginheels