Episode 2 - 6 Tips To Keep You Motivated As A Business Owner

This episode a great one. Do you feel like you’ve lost some of your business mojo? You know that fire inside you that was lit when you had your very first business idea. If the answer is YES, then don’t worry. You are not alone. In fact, it’s totally normal to feel like this throughout the different phases of your business journey.

We have narrowed down six tangible tips for you to take away and implement to get your business back on track:

  1. Anchoring into the ‘WHY’ of your business vision

  2. Letting go of what went wrong and focusing on what can go right

  3. Refining and elevating your goals for motivational impact

  4. Celebrate your success!

  5. Partnering with like-minded individuals or groups, or engaging a coach or mentor to introduce accountability

  6. Getting inspired

With so many little nuggets of wisdom to be had, we hope this episode inspires and motivates you to change things up and provides you with some clarity as we head into March.

We hope you love this episode. We certainly loved recording it for you and had a lot of laughs doing so. Please feel free to leave a comment and/or connect with us at the below channels.

See the whole transcript below!

Episode 2 - 6 Tips To Keep You Motivated As A Business Owner

Emilia: Welcome to episode number two of the Moms in Biz podcast. Before I dive into our topic for today. I just want to thank you or we want to thank all of you for listening to episode number of one. 

Our launch was super successful, we think and we got so many nice reviews and feedback from all of you that you love the episode and got some constructive feedback. It was great. Thanks a lot for that and keep it coming. 

Give us your feedback. It really helps a lot. And leave a review on iTunes and soundcloud. Rate us. It really helps us. 

So today we are together again, Kayla and me, and we want to talk about a topic that is super close to our heart and that is how to stay motivated as a small business owner. 

We've both been business owners for a while now and we know what it's like. Motivation can drop. It's easy to get a bit discouraged sometimes, especially when you're working alone and from home, which is often the case in the beginning. So we want to give you six tangible tips on how to stay motivated.

Anchoring into the ‘WHY’ of your business vision

Kyla: Good morning. So I think we're going to start off a little bit by sort of back pedaling and looking at the number one tip that  has come up a lot, it's come up with me and especially this week we were just discussing it. The topic of WHY? 

So thinking about firstly why you have started your business, or why now is the time to grow your business. And I think tapping into that is so important. Before you get into any of those other sorts of more tangible tips. And I think thinking about it, I mean there's hundreds of why’s.

I don't know about you Emilia, but there's hundreds of Why’s that I come up with with why I started my business in the first place. But it could be something like being so passionate about your business that you want to get it out there.

It could be financial wise, wanting that financial freedom. Who doesn't want to earn money for themselves working for themselves or it could be a philanthropic. Why have you want to give back more? There's something bigger. You want to be involved in charity work or you have the money to be able to give away to charity...

Emilia: and also have flexibility in your work timing. That's a biggie for me. 

Kyla: Is that a big a biggie for you when you first started? 

Emilia: Yeah. 

Kyla: So it's tapping into it. So I suggest sitting down and writing down exactly why you want to start your business or why now is the time you want to spend more time with it, to grow it and then look at ways to actually look at your time management and then look at how to stay motivated as well. What so you think?

Emilia:    Yeah. I think for me, a huge way to keep myself motivated is to remember why I started because I have already started. I started almost 10 years ago with my first small business. So, and then this business I started three years ago and if I'm not so motivated, I remember why I first started.

And you know, what I really do is I feel it, I close my eyes, I sit down, I feel the excitement of when I starting first, the excitement of having that first client. So I think that's the motivation comes back easy because you remember why you do, as you remember your vision and that's a little bit going into the future. It's the same thing, but you think about your vision. So sit down, close your eyes, think about your big vision for the business. Maybe it has changed over the years, but think about it and that will motivate you again.

Kyla:    Yeah. And talking about vision, pop it on a Vision board, we have spoken about this so many times and look at putting your vision in a visual format that you can hang above your desk as a vision board. 

You can even break it down into writing. So the three columns of the BE, DO, HAVE system, which is what I do. who do you want to be? What do you want to do and what do you want to have? 

And the have is the most difficult bit, I find with a lot of people, because it feels a little bit greedy and selfish, but it's so important. You need to have that clear, clear vision and anchor into that Why? 

Because it's what's going to keep you motivated when you get rejections from clients, people don't buy your products, you hear crickets, you write emails and no one responds to you. You need to stay anchored.

Emilia:    Yeah, I agree. And it's also usually when you start a business your motivation is super high and then you get good feedback. At the beginning you have probably friends and family who are buying your product or service. You get referrals in the beginning because everybody's excited for you and it's the start up period. Then after a few months or weeks or whatever it is, that slows down usually because all your friends have bought your products. 

Maybe, they have been to your markets or to your store, to your online shop or to your website and then the motivation drops and things might not work out the way you thought they would. And we have both been there and it's super easy. And then it's good to remember why you started and look at your vision board and remember. Yes. That's why, 

Letting go of what went wrong and focusing on what can go right

Kyla: Yeah. Sort of drives into the next topic. And the next tip really about failures and learning from them. I'm not sure whether I like that word. I like the word learning. I mean I certainly failed a lot at the beginning of my business. A lot of rejections, especially because I was a one-woman-band trying to go after HR contracts, which was my business at the beginning and I think they probably saw me working alone and not having a tenure and they were unsure about this entity even though I had referrals. 

But you know the way you then put  proposals together and how you conduct client meetings. Sometimes it can go completely pear shaped, but there's always a learning in it.

I think it’s never ended,  to be honest with you, I still feel like startup and I still feel like I'm learning every day.

Emilia:    Yes. But it's so important to forget about those failures. Right. And move on to work on your why, your goals consistently. I've made so many mistakes and I've had lots of failures as well. For example, with my very first business, we were selling children's clothes and we went to all these local markets and we went to markets where we didn't sell a single piece or maybe our husband bought like one piece or my mom was a really good customer, for example. So it was awful to be honest. But still we kept on going and we forgot about the markets and tried the next thing. 

So forget about your failures and move on. And also one part that I always say for branding also in writing in general is to stay consistent no matter what.

Because if you stay consistent, you will succeed. Keep on trying new things, keep on developing new things, learn from the mistakes, tap into the why it was a mistake or why was it failure, why it didn't work out and then learn from it. Try something else. Because what's the number, the number of the failures of small businesses or startups?

Kyla: 90%

Emilia: The 90% is super high. 

Kyla: Exactly.

Emilia: But if you are the one who stays consistent, let's say there are five people opening a store like your own, they all fail because they give up too early, you are the one who tries new things and just stays consistent. You're the ones that succeeds.

Kyla: It's that consistency is key. I'm know loads of people who have open businesses, consultancies or product based businesses who have closed within 18 months, two years maybe at the maximum because it's too hard.

At the end of the day rejection is hard,  being told no is hard. You've got to hear it because I think that's where your grow, while you learn what your audience wants. You learn what your customer wants…

Emilia: and without that you wouldn't get constructive feedback 

Kyla: ...and it's the best. It is awkward sometimes when you get those emails and they're not so clear, then you've got to look at it and take away the bits that you can learn from it and just not sit in that worry that you'll never have a client or a customer again.

Emilia: Exactly. That's why we also ask for your honest feedback on this podcast.

Kyla: Really. So I think the next big question is like goal setting to keep you motivated. So how does that keep you motivated Emilia/ When you're sort of sitting down and looking at your goals and then how does it keep the motivation going?

Refining and elevating your goals for motivational impact

Emilia:    You know that I'm a huge fan of goal setting. I know you are as well. I'm a huge fan of actually having one goal at a time. So I have one big huge goal, which could also be my vision and my mission for this business. And then I break that down into smaller goals. 

I break that down into one goal for one year, or one goal for one quarter and that  into a goal for two weeks only. And then I have my, you could call it to-do lists, but I don't do that anymore because to-do list tend to be endless. So I call it specific tasks that I have to fulfill in order to reach this goal. 

And this could be a goal for two weeks and then I reach it and then I work on the next goal for two weeks and overall those two goals work for my quarterly goal. If you break down one big goal, it makes it a lot more tangible and more reachable. It feels that it's actually possible to achieve that goal and that keeps me motivated. 

If I reached those goals step by step and I slowly climb up the ladder towards my big goal, that keeps me motivated. It's nice when you achieve something and something works out because of other things. Yeah, it keeps me motivated big time.

Kyla: And I think we got to also not confuse daily tasks with goals because I think this is where the blurred vision happens. We think the 10 things that we wrote down to do today are the goals but that’s not it. It should be free. Your goal is that end point, what do you want to achieve? And then that's broken down into tasks that you need to do each day or to do each fortnight or month to be able to achieve those goals. So I think that not getting that confusion there. 

Emilia:    Yeah, it's actually quarterly goals and then every two weeks I have a new task that I work for.

And you know what I remember every day is that I sit down and say, is this going to bring me closer to my goal for this quarter? Is this actually gonna make the money that I need to make and I am concentrating on the right things today?

Kyla:    Yeah. Because the key is moving closer or is it keeping me in the same spot. Now I think writing down your tasks… Do you like writing or do you like using an app? 

Emilia: No. I write. I use my calendar a lot, but mostly to block time for everything. 

Kyla: Time Blocking yes.

Emilia: To work on my goals. I use a traditional old planner and it was funny because a few weeks ago my dad saw this planner and he was like, wow, you're so digital with everything, but a traditional planner. It helps me to, it's more visual I think. And there is something about this act of writing something down, you remember it more.

Kyla: There’s  a connection between your hand and the brain. There's a science behind actually writing it down. It's a bit like when you do your exams, your assignments and you write them down, you absorb the information a lot better. I do the same time blocking and then writing down what tasks I need.

Emilia:    Oh, okay. Do you review your days? 

Kyla:Yes. Yes I do. I go through block cause I would sometimes they'd have to move it on to the next day if I haven't completed everything in a day. The reason sometimes why I don't complete everything in the day is that I've over tasked myself. 

Emilia:Yeah. And that's a big learning for the next day then. Really? 

Kyla:Yeah. Yeah. Yeah. Cause you want to complete those tasks with quality, with that output that you want. You just don't want to tick boxes everyday. Especially if you're responding to client emails or sending out things or connecting with your community. You don't want it to be just a tick box. You want to have some heart in there as well. 

Emilia: Yeah. Yeah. And what I also do is I have a priority list. So I have my number one task that I would do first and I write down usually how much time I want to spend on each task.

So I might down 30 minutes. Social Media, yes, 30 minutes emails and then two hours client work or something like that. 

Kyla: And what’s really got me more motivated and more sort of productive in the morning is that leaving the response of my emails to the afternoon because I do some business activities first thing in the morning. I have a lot more energy first thing in the morning. And it does sometimes involve emails cause it might be emailing proposals or following back up with clients. But just responding to like general emails or people's questions. I leave it to the afternoon. So I just think of, I mean it sounds quite particular, but I think about income generating activities in the morning and then everything else in the afternoon or even the evening.

Celebrate your success!

Emilia: That's actually a good point of staying motivated, right? Because you feel you've been productive because you're just answering emails.  It doesn't feel that you're not doing anything for your business. 

So which brings us to our next point, which is really closely related to goal setting and that is, celebrate your successes. So really celebrate when you actually reach the goal or you you achieve something. And  that doesn't appear so big to you that is maybe smaller. But it's, it's an important step and it's something important for yourself. And I think it's so common that we reach a milestone, which we've worked on for a long time and then we forget to celebrate it. We forget that it actually was hard work. We just take it for granted once we reached it, and I think it's so important that we celebrated. Because how long do we usually celebrate our success? Maybe five minutes nowadays?

Kyla: And women do this a lot more than men. But I’m going to throw it out there...men toot their horns more than women do.

Yeah, and I think that, I don't know, it comes from that sort of growing up or how we're taught as young girls, but we have to celebrate just the little things of being able to achieve. Your goals or aspirations, whether they are business or whether they are personal as well.

Emilia:    Yes, I will definitely. All of this is also for the personal life and I think you can even plan this little celebration. So let's say you set yourself a goal and then you say, once I reached this goal, I'm going to have a massage or I'm going to go out with friends or I'm going to have a glass of wine or whatever it is that you like. You can actually plan for this little celebration because then when you think you're toasting with your partner that you've achieved this step and makes it more memorable.

Kyla: Yeah.

Emilia:    Yeah, exactly. You look forward to it.

Kyla: Yeah.. So what does success that you have celebrated lately?

Emilia:    That's a good question. Kyla. Yeah. I've, I think I've celebrated  that I sold out my next workshop for ‘How to start a website with Squarespace’  which is happening in the Dubai. I think I was surprised how quickly I sold out cause last time it was a lot more hard work. And honestly in the beginning, I also didn't really recognize this. But then I thought actually this is fantastic and I should take time to let it sink in and be happy about it and celebrate that.

Kyla:Yeah. Cause 12 months ago, you didn't think that you would be doing that? 

Emilia: Yeah, What about you? 

Kyla: So this podcast obviously, I never thought I'll do a podcast. Also just celebrating that there's just been a few celebrations and actually it's more being client focused. Cause I've had a few clients who have started their business. I've had one client who is now transitioning a very senior management role overseas. So sometimes I take the celebrations from my clients as well because in the end, it's sort of celebration of me as well because I've helped them get to that stage. So there's been those little celebrations. I have expanded my oils business and getting more  customers there.

So that's been exciting. That's been a huge learning curve. My goodness. Talk about failures. But it's been, yeah, it's been exciting. So basically even just the legal things isn't it? 

Emilia: And what do you do to celebrate? Something specific?

Kyla:I like to go out to dinner or go on have like my nails done or what you can take some permission to just take some time in the morning off. So yeah, especially to like go back to my exercise, I haven't been more like with the Christmas thing, I had pneumonia. So like going back to being out to like exercise, being able to breath has been been a celebration of this.

Partnering with like-minded individuals or groups, or engaging a coach or mentor to introduce accountability

Emilia: So I our next tip is actually having an accountability partner,. If you have been following me,  I talk about it a lot because it really has helped me personally a lot. I started having an accountability partner about two years ago I think. Yeah. And she's actually, I've never met her, she's an Australian as well. I attract these Australian women and I talked to her on a regular basis every two weeks. And it has really helped me to stay focused and I tell her about the task or goal that I want to achieve within the next two weeks before we talk again. And it puts a little bit of pressure on me that I would actually want to achieve it, to be able to tell her and vice versa. 

And then sometimes we exchanged text messages and say, how's it going? How are you working on this and so on. And it really helps. It's also nice that she's in the same industry. She's also a website designer. So she ended up, we understand each other and not that we are not competitors at all at all because she's a Wordpress designer.

I'm as Squarespace design and she's in Australia and I'm in Dubai ,so which is really, really nice. But I think it doesn't matter whether it's somebody in the same industry, it just needs to be somebody like minded. 

Kyla:I think so too. Yeah. 

Emilia: You could have your husband, for example. Actually you can have anybody as an accountability partner, you can just tell them that this is what you want to work on. This is what you expect from them. But it does help if it's a like minded person. 

Kyla: I mean I think it can be somebody who you partnered with as a business partner or  like bestie or stuff like that you have or it can be like a paid coach or a paid mentor or a paid coaching program like a business coaching program. You know, maybe a program that you joined to up skill yourself and you could partner with somebody within that group. Yea I think it has to be somebody who wants this wants to achieve the goal that you want to achieve as far as you know, wanting to grow.

Cause I think if you have a person who's not motivated it to be like, okay I really want to grow this year when I show up and take ownership, will you partner with me so we can, we can achieve this and you can keep me accountable.

Emilia:    Yeah. Because if they have the same motivation, intrinsic motivation. They will push you more as well.. And it's good -  try it. But it's really good if I get sometimes text messages from Isa asking me how this and this is going. And I feel like, oh my God, I haven't worked on it. You know, it's good. It keeps me motivated again to go back to my original task. Maybe because I got sidetracked or something. It's really good. And you know what? Another way that I do, sometimes I announced something on social media what I’m working on. I make everybody my accountability partner because I do know, and that's actually for everything. It doesn't only need to be for business, it can be for my triathlon training or whatever because I know that at some 1 of you, or we'll come back to me and ask me, so how is this and this going? And then I'm like, oh yeah, hmm. Well I haven't even worked on it. So it really, I think that really, that really helps just announcing it publicly.

Kyla:  It's a bit like what we did at the end of last year when we joined Rachel Hollis's last 90 days. That's for, we're not talking about like a group program. It doesn't have to be paid. Even that was completely free by accountability.

Everyone you could see on social media, you're all joining in with, you know, drinking more water, exercising, giving up as a food product that they should be eating and that's a good way to keep you on track and focused as well. 

Emilia: Yeah, and something that I'm doing that came out of that for me was like, even though I'm super focused, these five points were a bit too much for me. So I developed my own system for this year, I would say because I have two goals per month or two things per month that I want to do every day. For example, in January it was, I wanted to exercise every day and I didn't want to drink any alcohol or eat chocolate and I see, I announced this via my email list even. I announced it on social media and it was successful for me. It puts a bit more pressure on me and it was harder than I thought it would be. I succeeded. Yeah. So I'm doing two things, two new things every month now for this year. 

Kyla: Yeah. 

Emilia: Which is great.

Kyla: So you to think about not necessarily the same things, but think about what you want to give up or maybe there's something that you want to even add or to your scheduling your day routine, you know, each month I really do think it helps the aim, the motivation but keeping focused but also like achieving other goals. You've been narrowed down in your vision of what you want each month. And I think when you go, and I hear a lot of people going at the moment, oh my gosh, it's the end of February. Tomorrow. That's it. That's all I've been hearing all week.

We're heading into March, that third month, they're 2019 and people are still floating around, which is completely normal, but it's his focus. So he's going to be the middle of the year, Christmas and update free up that damn tree and then it will be the new year. Just like that. 

And then that carries onto them keeping continuously inspired. 

Getting inspired

Emilia: So as a last resort, if your motivation is down, find a way that inspires you, so for example, listening to great podcasts and I love somebody that always inspires me or reading a good book or putting on some music, going for a walk, even going out to some friends and celebrate, you know, that's all inspiration from me. Yeah. That's what I use. 

Kyla: And even like now, we work from home, so if you're working in an office like it is in a home office or you're working in an area of your house that you've designed is your office and it changing up the location, going to a coworking space, going to a cafe just sitting outside of it's a lovely day and you know, working on your computer that way we will help inspire some creative outlet as well. Yet keep some more sort of fuse to your business if you meet other people.

Emilia: Like minded people again. Yeah. For example, at a coworking space, or  networking, then that gives you inspiration. Listening to other people, how they are doing things, getting new ideas that inspires me.

Kyla: Yeah, definitely and watching who you're surrounding yourself with.    We talk about this a lot, like who you're surrounding yourself with is so key to your inner motivation as well. If you're hanging with people who are negative or have different thoughts or I'm just not on the same wavelength as you have of what you want to hear. You want to grow as a person as well as your business, then you have to get a little bit serious about who you're surrounding yourself with and even to the point of, you know, giving it a little bit of a break with them for a little while and it might seem harsh but necessary at the end of the day if you want to achieve what you want to achieve. 

Emilia: Yeah. The same is true for people that you follow on social.I mean it can really drag you down. Sometimes everybody says it and it's quite obvious, but also follow only those people that actually inspire you.

Maybe like for example, for me, a friend of mine in Humberg really inspires me to keep on going. I don't think she knows it, but she's also a business owner and I think it's fantastic what she does and how she does it. And now she's sharing it more and more on social media. And that inspires me. So even though she's doing something completely different. 

Kyla: Yeah, that's amazing. That's great. 

Emilia: And by the way, all of these things, all these six tips that we use are not only for your business but also for anything else in life. So for example, being a mum, I mean this podcast is for moms and business and I think also the first tip, remember what your why is really important sometimes for being a mom. Because if you are stressed and overwhelmed and all the kids are screaming and fighting and nothing is working the way you want with your kids, you thought they would be like, oh, calm and relaxed and get on and  played together and they're not listening. 

I remember, I mean I'm in that situation a lot, obviously focus. And then I remember why, my why, why I wanted to have four kids in a big family and why I love it. And I see my vision, my personal vision for this family again. I see us, all of us with me being old with my grandchildren, all of us sitting on one big table for Christmas for example. And then I'm thinking, okay, this is why I wanted this. Why, that is why I had four kids. And it really helps me, you know, get going and being a better mom.

Kyla:I like that comparison. I'm not just looking at the business side and looking at these sorts of personal sense and you can split it into two areas. Your Business and your personal life and that sort of tapping into the same why. Things that are going crazy in the house, why this sort of dream is there and has happened. So, absolutely. 

Emilia:    I think you could even split it up even more. You can say business and then you can split your personal life, for example, into health, health, kids, marriage,relationship, friends. Break it up into these steps.

Kyla: ...you can break down the steps.

Emilia:    And it's, I think if I'm looking now we have a list here in front of us, and I'm looking at all these tips. It's true for every single thing. Forget about failures. It's also true. Forget about what you did wrong with your kids. Strive to do it better the next time. 

Kyla: Yeah, absolutely. In the same, celebrating the little successes. I mean, there was a time that I was celebrating that McKinsey wasn't getting sick every two weeks. So yeah, then she wasn't off and my husband and I weren't juggling who should stay home with her. We  got her healthy and well, and that was seriously, that was sometimes every two weeks. That was just such a success. So that's special. Yeah. So amazing.

Well, I have enjoyed this conversation too. 

Emilia: Yeah, me too. Yes. Thank you so much.

Kyla: We will be back together, maybe in a couple of episodes, but I think from here on we've got some amazing special guests coming up in interviews, either Emilia or myself. I go in to do what about social media or and you know how to build a brand and look.

Emilia: How to stay consistent, and some great other stuff. Yes, absolutely. Some other moms that we interviewed.

Kyla: Absolutely. 

Emilia: And just to quickly recap, our ways to stay motivated:

  • Remember your why and your vision.

  • Forget about your failures and learn from them. 

  • Set your goals.

  • Celebrate your success.

  • Have an accountability partner.

  • And find your personal inspiration.

Kyla: Thank you so much for joining us. If you love this podcast, please leave us a review or rating and holds up as the other people find out as much.

Emilia:    And until next time, Bye, bye.

Connect with Emilia and Kyla

Emilia Ohrtmann
Website Designer & Consultant
Website: www.emiliaohrtmann.com
Instagram: www.instagram.com/emiliaohrtmann
Facebook: www.facebook.com/emiliaohrtmannco
Youtube: www.youtube.com/channel/UCfo4H-IQ91K7WrjbOwn34ig
Pinterest: www.pinterest.com/emiliaohrtmann

Kyla Neill
Business Coach + Mentor
Website: www.succeedinginheels.com
Instagram: www.instagram.com/succeedinginheels
Facebook: www.facebook.com/succeedinginheels